YOUR LOGO YOUR COMPANY NAME COMPETITIVE ANALYSIS

YOUR LOGO YOUR COMPANY NAME COMPETITIVE ANALYSIS

OBJECTIVES [Describe why an analysis is important and what you hope to find through it.] 1. Point 2. Point 3. Point 4. Point COMPETITIVE ANALYSIS OVERVIEW

ANALYSIS QUESTIONS What products do competitors offer? Are competitors making money? ? LANDSCAPE ANALYSIS

YOUR COMPANY COMPETITOR 1 COMPETITOR 2 COMPETITOR 3 MARKETING PROFILE PROFILE OVERVIEW COMPETITIVE ADVANTAGE What value do you offer customers? TARGET MARKET MARKETING STRATEGIES LANDSCAPE ANALYSIS

PRODUCT PROFILE YOUR COMPANY COMPETITOR 1 COMPETITOR 2 COMPETITOR 3 PRODUCTS & SERVICES PRICING & COSTS DISTRIBUTIO N CHANNELS SWOT ANALYSIS STRENGTHS WEAKNESSES OPPORTUNITI ES THREATS LANDSCAPE ANALYSIS

Describe Sources Used for Analysis Reports and trends Social media Consumer awareness ? Include Include Screenshot Screenshot LANDSCAPE ANALYSIS

LANDSCAPE INFLUENCES Bargaining power of buyers Bargaining power of suppliers Threat of substitute products or services Use Porter’s Five forces to describe landscape: Competitor rivalry Threat of new entrants THREAT OF ENTRY BARGAINING POWER OF BUYERS COMPETITO R RIVALRY THREAT OF SUBSTITUTES BARGAINING POWER OF SUPPLIERS LANDSCAPE ANALYSIS

THREAT OF ENTRY THREAT OF SUBSTITUTES BARGAINING POWER OF BUYERS BARGAINING POWER OF SUPPLIERS COMPETITOR RIVALRY LANDSCAPE ANALYSIS

COMPETITOR SEGMENTATION Using the competitors identified in analysis, we will segment the competitive landscape in terms of [number] attributes: 1. Attribute one 2. Attribute two 3. Attribute three We chose these determinant attributes for several reasons: Attribute example [If not this example, then Reason 1] [Reason 2] COMPETITOR SEGMENTATION

2.00% 2.40% 7.25% 21.50% COMPETITOR SEGMENTATION GRAPH [Use Smartsheet Segmentation Graph Template to construct graph for presentation.] SEGMENT SEGMENT SEGMENT SEGMENT SEGMENT SEGMENT SEGMENT SEGMENT SEGMENT SEGMENT SEGMENT 1 2 3 4 5 6 7 8 9 10 11 14.00% 16.00% 9.00% 3.00% 7.00% 11.35% 6.50% COMPETITOR SEGMENTATION

POINTS OF DIFFERENCE – POD – POINTS OF PARITY – POP – POINTS OF IRRELEVANCE – POI – POINTS OF PARITY

RECOMMENDATION NAME ONE 1. Detail one 2. Detail two 3. Detail three RECOMMENDATION NAME TWO 4. Detail one 5. Detail two 6. Detail three RECOMMENDATION NAME THREE 7. Detail one 8. Detail two 9. Detail three RECOMMENDATIONS