WHY We do WhatCommunications We Do Northland Jim McCarthy, President

WHY We do WhatCommunications We Do Northland Jim McCarthy, President

Who is Northland Communications? Oneida County Rural Telephone Company Founded in 1905 3rd Generation family business Provides telephone and broadband services to Holland Patent and the surrounding communities Northland Telephone Founded in 1982 Provides long distance telephone service Northland Networks Founded in 1994 Facilities based CLEC Significant fiber optic network 600 miles of fiber 11m investment Dreamscape Online Acquired by Northland in 1995 Internet Service Provider Gaffney Communications Acquired by Northland in 2001 Nortel/Avaya partner selling and support voice and data solutions

Challenges We Face Large national competitors New, fast moving and disruptive competitors Competitors held to a different standard than we are Limited resources

So, how do we compete? Our technology Our legacy We are local Community involvement Great service So What?!

We are different, but we have to quantify it To share it effectively, your entire organization has to not only know it but be aligned with it How do you do that?

Start with WHY

Thank You