THE YIELD MANAGEMENT GAME

THE YIELD MANAGEMENT GAME

PHASE I

(A) 100 Sales Representatives 275 per passenger

(B) 60 Professors 200 per passenger

(C) 25 MBAs 150 per passenger

(D) 5 Person Family 300 per passenger

(E) 45 Conventioneers 180 per passenger

(F) 35 Conventioneers 300 per passenger

(G) 70 Sportswriters 350 per passenger

(H) A 20 Person High School Basketball Team 300 per passenger

(I) 40 High School Band Members 275 per passenger

(J) 80 Government Officials 390 per passenger

(K) 25 Marketing Managers 450 per passenger

(L) 15 Golfers 325 per passenger

(M) 10 Nurses for Convention 275 per person

(N) 40 Republican Congressmen 450 per person

(O) 45 ClubMed Vacationers 375 per person

(P) 20 Shouldice Hernia Patients 300 per person

PHASE II

(1) 5 Businesspeople 875 per passenger

(2) 1 CEO 1000 per passeger

(3) 4 IBM Executives 850 per passenger

(4) 2 Last-minute Passengers 1500 per passenger

(5) 10 Passengers From Another Airline’s Oversold Flight 1000 per passenger

(6) 8 Travel Agents 875 per passenger

(7) 11 Sales Managers 900 per passenger

(8) 8 Passengers From Another Airline’s Oversold Flight 1300 per passenger

(9) 2 CEOs Running Up To The Plane At Departure 1500 per passenger

PHASE III Booked Passengers That Actually Showed and Resulting Revenue

(A) 70 Sales Reps Show Up Total Revenue: 19,250

(B) 50 Professors Show Up Total Revenue: 10,000

(C) 25 Reliable MBAs Show Up Total Revenue: 3,750

(D) The 5 Person Family Shows Up Total Revenue: 1,500

(E) 35 Conventioneers Show Up Total Revenue: 6,300

(F) 15 Conventioneers Show Up Total Revenue: 4,500

(G) 70 Sportswriters Show Up Total Revenue: 24,500

(H) The 20 Person High School Basketball Team Shows Up Total Revenue: 6,000

(I) 25 Band Members Show Up Total Revenue: 6,875

(J) 68 Government Officials Show Up Total Revenue: 26,520

(K) 25 Marketing Managers Show Up Total Revenue: 11,250

(L) 10 Golfers Show Up Total Revenue: 3,250

(M) 8 Nurses Show Up Total Revenue: 2,200

(N) 30 Republican Congressmen Show Up Total Revenue: 13,500

(O) 30 ClubMed Vacationers Show Up Total Revenue: 11,250

(P) 20 Shouldice Hernia Patients Show Up Total Revenue: 6,000

(1) 2 Businesspeople Show Up Total Revenue: 1,750

(2) 1 CEO Shows Up Total Revenue: 1,000

(3) 3 IBM Executives Show Up Total Revenue: 2,550

(4) 2 Last-minute Passengers Total Revenue: 3,000

(5) 5 Oversold Passengers Show Up Total Revenue: 5,000

(6) 8 Travel Agents Show Up Total Revenue: 7,000

(7) 11 Sales Managers Show Up Total Revenue: 9,900

(8) 4 Oversold Passengers Show Up Total Revenue: 5,200

(9) 2 CEOs Total Revenue: 3,000