The Safe Harbor The following is intended to outline our general

The Safe Harbor The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 1 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

From Grid to Cloud 2 Franz Haberhauer Chief Technologist Hardware Sales Consulting Northern Europe Copyright 2012, Oracle and/or its affiliates. All rights reserved.

„What the Hell is Cloud Computing“ Oracle CEO Larry Ellison in an analysts‘ briefing 09/2008 – Is Cloud Computing really something new? Software as a Service, Service Oriented Architectures, Virtualization already done. – „The computer industry is the only industry that‘s more fashion driven than women‘s fashion.“ – “I don’t understand what we would do differently in the light of cloud computing, other than marketing.” 4 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

NIST Definition of Cloud Computing Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of: 5 5 Essential Characteristics Broad network access Resource pooling Rapid elasticity On-demand self-service Measured service Copyright 2012, Oracle and/or its affiliates. All rights reserved. 3 Service Models SaaS PaaS IaaS 4 Deployment Models Public Cloud Private Cloud Community Cloud Hybrid Cloud

From Grid to Cloud @ Oracle 2011: From 11g to 12c and some „First‘s“ Oracle OpenWorld – October 2011 From Oracle Enterprise Manager Grid Control 11g to 12c Cloud Control „the industry‘s first solution to combine management of the full Oracle stack with complete enterprise cloud lifecycle management” „Oracle Enterprise Manager 12c is the first product in Oracle‘s portfolio numbered „12c“ where „c“ stands for Oracle‘s significant investment in delivering cloud-ready products.“ From Oracle WebLogic Suite 11g to 12c the Foundation for Cloud Applications and Application Infrastructure Consolidation Nevertheless: Oracle 11 – The First Cloud OS Oracle Cloud – June 2012 PaaS and SaaS Public Cloud Offerings What‘s in it beyond marketing? 6 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Evolution of Computing 7 Paradigm Abstract from Programming Languages Algorithms Machine instructions Operating Systems Application environment Hardware Filesystems & volume managers Unstructured data Physical storage Databases Structured data Storage Virtual machines Operating System Physical hardware OS Containers Application environment Operating system (Java) Application Server J2EE Application Environment Operating system & middleware Grid Computing Distributed application Distributed platform Cloud Computing Application Infrastructure Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Abstraction Layers in Cloud Computing IaaS, PaaS, SaaS Developer Business End User Customizations Customizations Customizations Customizations Customizations Customizations Application Application Application Application Service Provider Platform Platform IaaS Cloud 8 Copyright 2012, Oracle and/or its affiliates. All rights reserved. SaaS Cloud PaaS Cloud Consumer IT Professional Service Provider Consumer Different Users

Choice of Deployment Models Private, Public, Hybrid (and Community) Exclusive Private Cloud 9 CapEx & OpEx Lower total costs Control & visibility Multiple apps sharing resources Copyright 2012, Oracle and/or its affiliates. All rights reserved. Shared by multiple organizations Hybrid Cloud Cloudbursting – overdraft for peak loads Dev/test vs. production B2B integration Public Cloud OpEx Fast & inexpensive to start Outsourced services Multiple tenants sharing resources

What Are Customers Doing? 10 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Public Cloud Adoption Is Increasing 2010 Don’t know/ unsure, 20.4% 2011 Yes 13.8% Under consideratio n 11.2% Don’t know/ unsure, 12.6% No 52.9% No 54.6% Yes 20.9% Under consideration 13.6% 21% use public clouds in 2011 ( 50% from 2010) Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2011 11 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Private Cloud Adoption Is Increasing 2010 Don’t know/ unsure, 8.7% No 47.4% 2011 Don’t know/ unsure, 9.5% Yes, in production at scale 11.3% Yes, in limited use 12.8% Yes, in pilot stage 4.5% Preliminary planning 4.9% Under consideration 10.5% Yes, in production at scale 17.7% Yes, in limited use 12.2% No 35.4% Yes, in pilot stage 7.1% Preliminary planning Under 7.5% consideration 10.6% 37% have private clouds in 2011 ( 28% from 2010) Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2011 12 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

13 Copyright 2011, 2012, Oracle and/or its affiliates. All rights reserved.

PaaS Outpacing IaaS 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Application server platform as a service Platform as a Service (PaaS) Database platform as a service Identity as a service Storage as a service Infrastructure as a Service (IaaS) Compute as a service Software Dev/Test as a service Source: IOUG ResearchWire member study on Cloud Computing, conducted in Aug-Sept 2011 14 Copyright 2012, Oracle and/or its affiliates. All rights reserved. Public Private

Consolidation as a First Step to Private Cloud Consolidate onto standard, shared and elastically scalable PaaS App App App App App Standardized PaaS for all applications reduces heterogeneity, cost and complexity Accelerated new application development Cost savings from less hardware, power and data center space PaaS App vs. App Consolidate onto shared IaaS without standardization 15 Copyright 2012, Oracle and/or its affiliates. All rights reserved. App IaaS App Software stack heterogeneity, cost and complexity persists No administration (O&M) cost savings Cost savings from less hardware, power and data center space

Building a Private Cloud 5 Essential Characteristics Broad network access Resource pooling Rapid elasticity On-demand self-service Measured service 16 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Resource Pooling and Elastic Scalability Delivered through Server Virtualization and Clustering Server Virtualization Clustering Make one physical resource look like many Make many physical resources look like one for scalability and/or availability Both server virtualization and clustering are key technologies for cloud 17 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Server Virtualization Options Centralized Virtualization Lifecycle Management Dynamic Domains Oracle VM for SPARC Oracle VM for x86 HYPERVISOR HYPERVISOR M-Series T-Series All x86 Zones All SPARC & x86 Broad choice of server virtualization technologies 18 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Clustering Options Throughout Stack Oracle Cloud Application Foundation Oracle WebLogic Server Oracle Coherence In-Memory Data Grid Oracle Exalogic Elastic Cloud Oracle Database Real Application Clusters Oracle In-Memory Database Cache (TimesTen) Oracle Exadata Database Machine Oracle Clusterware Oracle Solaris Cluster Oracle SPARC SuperCluster Sun Servers Sun Storage Broad choice of clustering technologies 19 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Enterprise Cloud Architecture Cloud Management Layer Self Service APIs Chargeback and billing APIs Policy Manager Chargeback & Capacity Planning SLA SLA Management, Management, Distributed Distributed Resource Resource Scheduling, Scheduling, Distributed Power Management Config. Mgmt. Monitoring Zone A IaaS Resource Pool DBaaS Resource Pool Storage Array Self Service Provisioning Software Library Assembly Builder Provisioning Zone B PaaS Resource Pool Storage Array Cloud Infrastructure Layer 20 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

New Administrator Roles in Clouds (IaaS) Cloud Administrator 1 Provision bare metal hypervisor 1 Define allowable VM sizes 2 Configure storage arrays and network (VLAN) 2 Assign quotas to users and roles 3 Create server pools 3 Define access boundaries (map roles to zones) 4 Define zones based on functional and operational boundaries 4 5 21 Self Service Administrator Configure software library Copyright 2012, Oracle and/or its affiliates. All rights reserved. 5 Setup chargeback plans Make software available for deployment by self-service users

Oracle Enterprise Manager 12c Total Cloud Control The complete management solution for Oracle-based clouds Consolidation Planner Cloud Design and Setup Self-Service Provisioning Elastic Workload Management Metering and Chargeback 22 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Self-Service Provisioning Out-of-Box, Self-Service Portal – Part of the base product, no additional setup required Rich service catalog: - VM Templates, Assemblies - Database service - Java applications Full Operational Control – Start/stop services, request additional resources, backup/restore – Basic resource monitoring – Chargeback information – Quota monitoring Programmatic Access using APIs – RESTful APIs and CLI (Submitted to DMTF) 23 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Metering and Chargeback App-to-Disk Resource Metering – VM Guests, Database, Web Logic Server, Host – Composite Target: aggregation over supported target types – CPU, Memory, Storage, Network Bandwidth – Database transactions, SQL Executions, etc. – Mid Tier resource usage – Application/Activity metering (planned) User Defined Chargeback Plan – Usage-based items (Resource and Activity) – Configuration-based items – Fixed-cost items 24 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Chargeback Reporting Rollup based on LDAP hierarchy Generate reports in variety of formats (Excel, Work, PowerPoint, HTML, PDF) Accessible from self service portal Integrated with BI Publisher Generate and email reports to recipients on defined schedule (e.g. monthly) 25 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Monitor and Manage Cloud Operations Track resource flux, tenants, policy violations, etc Monitor requests and failures Manage resource and capacity utilization Automatic, policy driven elasticity 26 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Package Multi-tier Enterprise Applications Oracle Virtual Assembly Builder HTTP HTTP OVM OVM Package Into Single Assembly WLS OVM DB OVM 27 Copyright 2012, Oracle and/or its affiliates. All rights reserved. Metadata Upload to Software Library Oracle Oracle Enterprise Enterprise Manager Manager Capture Complete Application Topology Deploy Self-Service

Oracle Platform for Private Clouds Oracle Enterprise Manager 12c Optimize Applications and Business Services Plan Oracle Apps 3rd Party Apps Setup Meter & Charge Manage Deploy 28 Copyright 2012, Oracle and/or its affiliates. All rights reserved. Process Mgmt: BPM Suite Security: Identity Mgmt User Interaction: WebCenter Oracle Fusion Middleware Build Oracle Database Infrastructure-as-a-Service Oracle Linux Oracle Operating Solaris Systems: Oracle Enterprise Linux Test Monitor Platform as a Service Integration: SOA Suite Applications and Applications and Business Services Business Services Platform as a Service Platform as a Service Database-as-a-Service Database-as-a-Service Infrastructure-as-a-Service Infrastructure-as-a-Service ISV Apps Oracle VM for SPARC (LDom) Solaris Containers Oracle VM for x86 Servers Storage

Oracle’s Engineered Systems Exalogic Elastic Cloud 29 Copyright 2012, Oracle and/or its affiliates. All rights reserved. Exadata SPARC SuperCluster

Exalogic Elastic Cloud Software 30 Copyright 2012, Oracle and/or its affiliates. All rights reserved. www.oracle.com/us/products/middleware/exalogic

Oracle Public Cloud 31 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

cloud.oracle.com cloud.oracle.com 32 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud SaaS Customer Relationship Management Sales Planning Sales Management Installed Base Accounts & Contacts Sales Prediction Territories Quotas Commissions Forecasting Partners CRM Marketing Campaigns Google Ad-Words E-mail & Web Leads 33 Copyright 2012, Oracle and/or its affiliates. All rights reserved. Sales Execution Opportunities Sales Contracts Sales Intelligence Mobile Sales

Oracle Cloud SaaS Human Resources Workforce Management Compensation Workforce Planning Lifecycle Management Workforce Prediction Workforce Intelligence Compensation Benefits Payroll Absence Human Resources Employee Self-Service Worker Directory Network@Work Worker Portrait Mobile Self-Service 34 Copyright 2012, Oracle and/or its affiliates. All rights reserved. Talent Management Performance Management Goal Management Talent Review Personal Profile

Oracle Cloud SaaS Oracle Social Network Social Network Document Sharing Enterprise Social Graph Facebook Linked-In Expertise Identification Workspaces Sharing Co-Editing Tags, Topics, Search Oracle Social Network Feeds Activity Streams Application Feeds Recommendations Conversations 35 Copyright 2012, Oracle and/or its affiliates. All rights reserved. Real-Time Communications Discussion Forums Presence & Chat Conferencing Mobile Social

Application Services: 100 Cloud Applications Complete Suite, Best-of-Breed, Enterprise Grade Human Capital Management Talent Management Sales & Marketing Customer Experience Financial Management Procurement, Sourcing, Inventory Project Management Governance, Risk, Compliance Common Infrastructure Services 36 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Runs In The Cloud And On Premise CRM Only HCM Only Talent Only Cloud Only Silos SAP Business Suite On Premise Only Suite 37 Copyright 2012, Oracle and/or its affiliates. All rights reserved. Complete Suite In Cloud AND On Premise

cloud.oracle.com cloud.oracle.com 38 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud PaaS Database Service Runs Oracle Database on the cloud Runs any Oracle DBMS Application – SQL & PL/SQL – Java & REST APIs Web-based application development – Oracle Application Express (APEX) Seamless: from cloud to on-premise Secure: data, schema, & table-space isolation 39 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud PaaS Java Cloud Service Runs any Java application in the cloud Complete Java EE Support SOAP & RESTful Web Services Eclipse, NetBeans, & JDeveloper Tools Auto-generate Database Schemas Secure: application and data isolation – dedicated virtual machines 40 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Platform Services Develop Enable development teams Lifecycle management 41 Copyright 2012, Oracle and/or its affiliates. All rights reserved. Web Script in popular languages Fast, secure, reliable Mobile Native or HTML5 applications Cross-platform and device

Platform Services Documents Team collaboration Document workspaces File & device synchronization 42 Copyright 2012, Oracle and/or its affiliates. All rights reserved. Sites Build rich media sites Visual drag & drop design Self-service publishing Analytics Load data and model KPIs Build reports and dashboards Publish to Web, mobile

Social Services Social Marketing & Engagement Social Relationship Marketing Build brands on social Market, engage, transact socially 43 Copyright 2012, Oracle and/or its affiliates. All rights reserved. Social Intelligence Social media monitoring Collect and analyze social streams Respond and service

Oracle Cloud Platform Services Application Services Social Services Common Infrastructure Services 45 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud Extremely Easy-to-Use 1. Pick Service 2. Select Plan 3. Configure Service cloud.oracle.com 6. Use and Manage 46 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 5. Get Credentials 4. Submit Request

47 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Evolution of Private and Public Clouds Public Cloud Evolution Service Providers MSP ISP Public Clouds CSP/ Telcos Hybrid IaaS PaaS IaaS SaaS ASP ISV PaaS On-Premise to Cloud and Back Private Cloud Evolution App1 App2 App3 Silo’d 48 SaaS Consolidate Standardize Virtual Private Cloud App1 App2 App3 App1 App2 App3 App1 App2 App3 Private PaaS Private PaaS Private PaaS Private IaaS Private IaaS Private IaaS Consolidated Virtual Physical Shared services Dedicated Dynamic Static Standardized Heterogeneous Copyright 2012, Oracle and/or its affiliates. All rights reserved. appliances Private Cloud Hybrid Self-service Policy-based resource mgmt. Chargeback Capacity planning Federation with public clouds Interoperability Cloud bursting

Oracle Cloud Offerings – Complete Choice Private & Public Cloud Services Applications Oracle Cloud Services Oracle Cloud Oracle Applications Oracle Applications On Demand Oracle Cloud Applications Services Cloud Cloud Control Control Platform as a Service SOA Suite & BPM Suite Data Integration & GoldenGate Identity & Access Mgmt WebCenter User Engagement Cloud Application Foundation: WebLogic Server, Coherence, JRockit, Exalogic Elastic Cloud Oracle Database, MySQL, Exadata Database Machine, SPARC SuperCluster Infrastructure as a Service Oracle Solaris Ops Ops Center Center Oracle Enterprise Manager Cloud Management Private Cloud Products Oracle VM for SPARC (LDom) Solaris Zones Oracle Linux Oracle VM for x86 Servers, SPARC SuperCluster Storage Network Fabric 49 Copyright 2012, Oracle and/or its affiliates. All rights reserved. Middleware On Demand Exalogic On Demand Database On Demand Exadata On Demand Oracle Cloud Social Services Oracle Cloud Platform Services

oracle.com/cloud www.facebook.com/OracleCloudComputing @OracleCloudZone #oraclecloud 50 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

51 Copyright 2012, Oracle and/or its affiliates. All rights reserved.