The business plan of the Pancake Café

The business plan of the Pancake Café

1. Overview

1. Overview The main difference between the cafe-pancake and many catering establishments will be that the pancakes will be baked in the presence of the client on special pancake machines. The visitor will be able to see for himself that the chefs make a new pancake, not heat the old one, while adding only natural fresh products and observe hygiene during cooking. The customers will be able to chose between small and big pancakes.

1. Overview After cooking, the pancake will be packed in a special paper package. Thanks to this, if desired, the finished product can be used in a cafe, office or on the go, without fear of getting dirty or burnt.

1. Overview This business plan will consider the option of opening a pancake café in the shopping mal «Serenada», Krakow, where people can have a snack sitting at the table or stock up the pancakes and eat them on the go or at home. Opening hours: 10 a.m.-8 p.m.

2. Description of services and prices Also, the pancake will work on the principle of «make a pancake yourself», which is that the visitors will be able to choose the filling for their pancake. The price for any pancake will be 15 zlotys. The menu will also include pancakes with ready-made fillings the price of which you can see on the Table 1.

2. Description of services and prices You can also choose dough for your pancake: gluten-free dough, traditional dough, vegan dough, and glaze: chocolate glaze or raspberry glaze, which are included in the price of each pancake. The price of the drinks you can see on the Table 2.

3. Analysis of indicators of implementation.

3. Analysis of indicators of implementation. Weaknesses: - A new business, not yet familiar for the customers. - A lot of different cafés and and bars in the shopping mall. - Lack of experience in business set up.

3. Analysis of indicators of implementation. Opportunities: - Opening new premises in other places of the city, in case if the business being established is going to bring enough profits. - Adding new items on the menu.

3. Analysis of indicators of implementation. Threats: - Economy crisis, which makes people save money and opt for home-cooking. - A lot new entrants/competitors appearing. - Pandemic, that will influence the number of the customers.

3. Analysis of indicators of implementation. In comparison to our business, the weaknesses of the competitors businesses’ can be that they have higher prices, and the menu that the customer could be bored with already. The strengths can be the good-quality products, that these restaurants offer and the dining experience, as they are a higher class restaurants, than the one being created. The opportunities can be new menus creation, and therefore, surprising and attracting more customers. Last but not least, threats can be described as also the crisis in the economy, a tough competition: new businesses are being established all the time, new concepts appear.

4. Advertising and promotion of services Advertising in business at the beginning is very important and should be applied. Therefore, in the beginning, we will hire a person who will distribute leaflets about our cafe. The first 2-3 months depend on the sales situation. PANCAKETOPIA Create your own pancake GREAT OPENING ON THE 8TH OF MARCH 10AM—8РM

4. Advertising and promotion of services Also, before opening, we will create pages about our establishment in various social networks, share different news, give discounts and gifts to our subscribers, and create our own hashtags. In general, we plan to spend about 2000 zlotys on advertising.

4. Advertising and promotion of services We also plan to make special cards for regular customers. We will indicate each purchase of pancakes on the card and the customer will receive a bonus for 10 purchases. By doing this, we will encourage visitors to buy from us more often and follow our social networks in search of discounts and gifts.

5. Competitors Our cafe will be located in the Serenada shopping center. And since our pancakes won't cost much, students and young people, who live near Serenade will be able to buy them. Because they will spend little, but they will be very full after them. Because such establishments are usually located in the city center and it is not easy for everyone to get there.

5. Competitors We will have no equal in pancakes, because there are no such establishments there yet. In Serenada there are only such cafes as: - where you can buy ice-cream - where you can buy coffee - where you can buy buns, bread and biscuits There are also some restaurants and cafes, but no one produces pancakes as our enterprise.

6. Financial plan Investments in opening a pancake shop are as follows: Rent (2 month) Renovations Advertising Payroll (cashier and cook) 2 months Licenses Stock (food) Stock (beverages) Total 7 000,00 zł 10 000,00 zł 2 000,00 zł 5 400,00 zł 10 000,00 zł 15 000,00 zł 5 000,00 zł 54 400,00 zł

6. Financial plan Average monthly expenses are shown below: Machinery Coffee machine Pancake machine x2 Flour sifter Spiral dough mixer Ventilation umbrella Single-section washing bath Kitchen scales Fridge Cash register Wall-mounted display case Refrigerated display case Bar counter Electronic kettle Microwave oven Machine for juice 26 100,00 zł 3 200,00 zł 5 850,00 zł 1 240,00 zł 1 650,00 zł 2 000,00 zł 250,00 zł 200,00 zł 2 200,00 zł 1 850,00 zł 3 000,00 zł 2 500,00 zł 650,00 zł 400,00 zł 380,00 zł 730,00 zł

6. Financial plan Average monthly expenses are shown below: Tableware 9 350,00 zł Cooled table 1 400,00 zł Table x2 Shelving x2 Cupboard 400,00 zł 2 300,00 zł 550,00 zł Table for visitors x6 2 000,00 zł Chair x20 2 700,00 zł Total 35 450 zł

6. Financial plan Total capital 89 850 zlotys. Loan needed 90 000 zlotys. According to calculations, the average monthly profit is 6 500 zlotys, if the pancake shop is in a lively place. The project will pay off already in 13 months after opening, which is pretty fast for the catering industry. In counting sales include the sale of products in three areas: filled pancakes, sweet pancakes, drinks, revenue is calculated based on average market prices. The return on sales of the business is 45%. Also, after a successful start of this project, we can expand the network of pancakes in your city, therefore the potential profit can be much higher.

7. Conclusion We believe that we have great prospects because of the location and idea of our establishment,its prices. We know that there are many establishments in Krakow with a similar idea, but we are confident that because of our attitude to customers, we will reach a good level In addition, people always are interested in small snack bars with moderate prices and quick preparation of food. As our café can work on takeaway, the business will not be at loss during the epidemic.