Take Your Career to the Next Level

Take Your Career to the Next Level

Table of Contents 1 Welcome and Introduction 2 McMaster University MCM Program Overview 3 Admission Information 4 The Value of Residency 5 Program Information 2

1 Welcome and Introduction 3

2 McMaster University MCM Program Overview 4

Program Overview Canada’s premier executive management degree for communications professionals 02 Program Overview 5

Program Overview 02 Program Overview Alumni & Students Course Structure Over 250 alumni and students from across Canada and increasingly from around the world Mix of business, communications, data analytics, and leadership courses Flexible Delivery Made for You Continue to work and learn at the same time Designed by communications executives and thought leaders for students of communications management 6

Our Target Audience Experience d Communication s professionals with more than three (3) years of experience 02 Program Overview Career Driven Professionals interested in advancing their management careers Academics Communicators who are interested in pursuing a teaching career in colleges or universities 7

The Purpose 02 Improvement Skill-Building Empowerment To enhance current professional performance To develop critical management abilities To offer opportunity for excellence as a decision- maker and counselor Accessibility Innovation To respond to needs of experienced practitioners who cannot use traditional educational routes to advance careers To build thought leadership in a growing area of management: communications/marketing Program Overview 8

Our Alumni Christine Szustaczek, MCM, APR Vice-President of Communications University of Toronto 02 Program Overview “The MCM program expanded my thinking and gave me foundational knowledge that has helped me become a strategic communications management professional.” Parm Chohan, MCM Owner, Leadership and Personal Growth Coach Conquer Leadership “The MCM program taught me how to think strategically, and how to speak intelligently and confidently about the work we do as communication s professionals.” 9

Our Alumni Claire Ryan, MCM, APR Director of Public Relations Cooke Inc. 02 Program Overview “Five years after graduating, I now consider the MCM learning journey to be life-long, as I continue to benefit from the expertise and support of my classmates, faculty, and the "MCM Network.” Rita Chen, MCM Director of Global Outreach “The gains I’ve experienced are not only reflected in the progression of my own career but that of my former cohort - all of whom have either advanced or changed their careers since graduating.” Seneca International 10

03 Admissions Information 11

Admissions Criteria Successful applicants will have: 03 A completed online application Minimum of three (3) years of full-time work in professional communications An Honours Bachelor's degree or equivalent professional degree from an accredited university with at least a B average. Admissions Criteria 12

Admissions Criteria Two letters of recommendation, including one from the current employer. (If the applicant is an independent consultant or counselor, this letter can be from a current client or partner). A personal essay (typed; maximum 500 words) explaining interest and suitability for the program as well as potential for completing the program. A portfolio of samples of best work, particularly those which illustrate strategic management ability (e.g. public relations plans; marketing plans; crisis plans). 03 Admissions Criteria 13

Admissions Criteria 03 Admissions Criteria A personal interview with the Academic Director or Admissions Committee, either in person or online. Prospective applicants who do not meet the normal admission requirements should consult the program Director to discuss how their work experience might be assessed to make up for insufficient standing in their undergraduate degree. Your current CV. 14

4 The Value Of Residency Building Trust, Networking & Sharing Insights 15

Executive Education Format On Campus Residency Term Schedule Term Example Each term, students must be present on campus for six days of instruction and dialogue with professors and administrators Fall - (Term 1/4) - (October) Term 1: Organizational Public Relations & Financial Accounting Winter - (Term 2/5) (February) Summer - (Term 3/6) (June) Term 2: Public Relations Research & Managerial Finance Term 3: Electives (Reputation, Social and Digital Media Management, Negotiation) 04 Value of Residency 16

Distance Learning 04 Value of Residency Each professor hosts online sessions following the in-person residency A series of online discussions posts, assignments/tests and final cumulative report/study will be due during the course of the term. Each student has access to our MBA Learning Hub and other databases through the McMaster electronic library. Professors are available via online discussions or email/telephone or in person to discuss assignments and progress in the course. On average, the number of hours per week required to complete the readings, assignments and participate in the discussions ranges from 10-15 hours. 17

5 Program Information 18

The Culminating Event The capstone project course (worth one course/three credits) 05 The capstone requires guidance from an advisor of the student’s choice. We offer a comprehensive capstone research course and hands-on mentorship to help students produce a project that helps them to become a thought leader in their chosen area of research. Many of the capstone projects are published or form the basis of significant consulting/public speaking or personal career advancement. Program Information 19

Our Faculty 20

Potential Electives Courses such as: Negotiations, Reputation Management, Digital and Social Media Management, Leadership Communication. Taught by McMaster professors or select industry experts. Students vote on summer electives during the February residency. 05 Program Information 21

Fees and Expenses Application: 110.00 (one-time non-refundable fee), payable online by credit card. Tuition: Approximately 4,348.83 (Canadian) and 5,259.24 (International) per 3-credit course – cost per term is 8697.66 and 10518.48 for two courses. The full cost of the program is payable on a course-by-course basis and 12 courses are required to graduate. Misc. Fees: 608.00 (Rate varies annually). Please see School of Graduate Studies Calendar, Section 5. Travel: Varies with individual. Current program participants come from all over Canada. 05 Program Information 22

Fees and Expenses Meals: Health-conscious meals are provided during the residency (including breakfast, lunch and coffee breaks). Some meals are provided during social events (usually 2 per residency). Lodging: Ranging from 99 - 150 per night plus local taxes (at nearby hotels or AirBnBs). Transport: 40-45 each way to/from Hamilton International Airport; 80-100 each way from Pearson International Airport. Parking: If you have a vehicle, parking is available at 20.00 per day on McMaster campus. 05 Program Information 23

Executive Graduate Program Cost Comparison 110,1 124,8 119,9 83,19 Schulich/Kellogg Rotman Executive Ivey Executive University of 92 93 00 7 Executive MBA MBA MBA Alberta Executive MBA 105,0 Queen’s Smith 00 School of Business E-MBA 05 Program Information 99,50 McGill Desautels 0 Executive MBA 82,67 University of 4 Calgary Haskayne 95,30 McMaster 0 DeGroote EMBA E-MBA 24

Program Deadline New Application Deadline: June 30, 2024 Early Application Review: March 1st, 2024 (deadline for international applicants) Secondary Application Review: May 1st, 2024 Final Application Review: June 30th, 2024 Apply Now: Apply now online for 2024 Cohort: mcm.mcmaster.ca Necessary Application Materials: 05 Program Information Two letters of reference Academic transcripts from all post-secondary institutions you have attended, even if you did not complete the degree/diploma/certificate Portfolio and C.V. 500-word personal statement 25

Questions & Contact Information Dr. Terry Flynn Program Director [email protected] Kayla Colanardi Program Assistant [email protected] 26