SOCIAL MEDIA RECRUITING Human Resources Management Masaryk University,

SOCIAL MEDIA RECRUITING Human Resources Management Masaryk University, Brno November 24, 2017 Jaime Domech Galdón Ivan Komlenović Guillaume Petit Nicole Staniek Orçun Can Yücel

Content 1. Introduction 2. What is Social Media Recruiting? 3. Prevalence 4. Advantages & Disadvantages 5. Examples 6. Outlook 11/24/2017 Social Media Recruiting 2

1. Introduction What is recruiting? http://www.hrpraxis.ch/2017/09/sind-sie-auf-diese-5-megatrends-im-recruiting-vorbereitet.html 11/24/2017 Social Media Recruiting 3

1. Introduction What is social media? https://ethority.de/produkt/social-media-workshop-basic/ 11/24/2017 Social Media Recruiting 4

1. Introduction Web 1.0 Web 2.0 More and more people are using social media, therefore also HR should engage! 11/24/2017 Social Media Recruiting 5

2. What is Social Media Recruiting? Meeting of supply and demand – – – – Job posting Employer branding Searching for applicants “Headhunting” http://drpfconsults.com/searching-for-top-online-k-12-educationresources/ Additional channel Strategy for each target group 11/24/2017 Social Media Recruiting 6

3. Prevalence 70% of employers use social media for recruiting Jobvite, 2014b 93% employers screen candidates social media appearance before hiring Jobvite, 2014a 11/24/2017 Social Media Recruiting 7

3. Prevalence 54% of employers have somewhen not hired a candidate because of the information obtained on social media 11/24/2017 https://articles.bplans.com/rejected-5-reasons-you-wont-get-financed/ 57% of recruiters are less likely to interview a candidate that has no social media account Social Media Recruiting 8

4. Advantages & Disadvantages Advantages Disadvantages Keyword function Adaptations in behavior More information Recruiters can be biased Discrimination Less impression management Increasing amount of users 11/24/2017 No standardized process Violating privacy Training Social Media Recruiting 9

5. Examples https://sensorstechforum.com/oracle-fixed-270-security-flaws-products/ http://ewn.co.za/2017/01/21/business-leaders-this-is-our-wake-up-call http://www.chiangmaicitylife.com/citylife-articles/iconic-hard-rock-cafe-comes-to-town/ 11/24/2017 Social Media Recruiting 10

6. Outlook Rapidly-changing nature of social media Development of mobile-friendly possibilities New integrated applications Most job seekers are searching on Facebook Digital Natives https://kurier.at/wirtschaft/ausblick-2017-in-europa-fehlt-der-optimismus/240.494.712 11/24/2017 Social Media Recruiting 11

Thank you for your attention! https://twitter.com/uexbiblioteca/status/890898935958704128 11/24/2017 Social Media Recruiting 12

References (1) Bärmann, F. (2012). Social Media im Personalmanagement. Heidelberg: mitp. Broughton, A., Foley, B., Ledermaier, S., Cox, A. (2013). The use of Social Media in the recruitment process. Retrieved from http://m.acas.org.uk/media/pdf/0/b/The-use-of-social-media-in-therecruitment-process.pdf [Accessed 12 Nov. 2017]. Brown, V.R., Daly Vaughn, E. (2011). The Writing on the (Facebook) Wall: The Use of Social Networking Sites in Hiring Decisions. Journal of Business and Psychology, 26(2), pp. 219-225. Clements, A. (2012). Social media and recruitment: time for a coherent HR strategy? Retrieved from http://www.hrmagazine.co.uk/article-details/social-media-and-recruitment-time-for-acoherent-hr-strategy [Accessed 8 Nov. 2017]. Devi, R., Banu, P.V. (2014). Introduction to Recruitment. International Journal of Economics and Management Studies, 1(2), pp. 8-13. Retrieved from http://www.internationaljournalssrg.org/IJEMS/2014/Volume1-Issue2/IJEMS-V1I2P102.pdf [Accessed 18 Nov. 2017]. Jobvite (2014a). Job Seeker Nation Study. Retrieved from http://web.jobvite.com/rs/jobvite/images/2014%20Job%20Seeker%20Survey.pdf [Accessed 8 Nov. 2017]. Jobvite (2014b). Social Recruiting Survey. Retrieved from https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite SocialRecruiting Survey2014.pdf [Accessed 8 Nov. 2017]. Kumar, S. (2015). Why Monitoring Employees’ Social Media Is a Bad Idea. Retrieved from http://time.com/3894276/social-media-monitoring-work/ [Accessed 11 Nov. 2017]. 11/24/2017 Social Media Recruiting 13

References (2) Salm, L. (2017). 70% of employers are snooping candidates’ social media profiles. Retrieved from https://www.careerbuilder.com/advice/social-media-survey-2017 [Accessed 11 Nov. 2017]. Schneider, S. (2012). Social Media – der neue Trend in der Personalbeschaffung. Hamburg: Diplomica. Slovensky, R., Ross, W.H. (2012). Should human resource managers use social media to screen job applicants? Managerial and legal issues in the USA. info, 14(1), pp. 55-69. Smith, J. (2013). How Social Media Can Help (Or Hurt) You In Your Job Search. Retrieved from https://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-yourjob-search/#56c021117ae2 [Accessed 11 Nov. 2017]. Stoughton, J.W., Thompson, L.F., Meade, A.W. (2015). Examining Applicant Reactions to the Use of Social Networking Websites in Pre-Employment Screening. Journal of Business and Psychology, 30(1), pp. 73-88 Taprial, V., Kanwar, P. (2012). Understanding Social Media. Ventus. We are social (2017). Digital in 2017: Global overview. Retrieved from https://wearesocial.com/special-reports/digital-in-2017-global-overview [Accessed 18 Nov. 2017]. 11/24/2017 Social Media Recruiting 14