Social Media Presentation Diarmuid Burke – Social Media
38 Slides7.57 MB
Social Media Presentation Diarmuid Burke – Social Media Officer [email protected]
Objectives How to use Facebook How to use Twitter How to use Instagram Outline how to behave on social media Answer your questions
What to post on social media Stories from local group activities Local victories (Green delivering) Reactions to local/regional headlines Press statements (rewritten!)
Rewriting press statements Take the key couple of lines from the post Break them up into digestible paragraphs Edit the language to be more accessible
Facebook Diarmuid Burke – Social Media Officer [email protected]
How to post: Quality over quantity Keep text short and sweet Use pictures, articles and short video (good quality!)
How often should I post? Once or twice a day AT MOST No more than once every 4-5 hours
Analytics: What you can do Find out what kinds of posts your fans really like Track how many people you’re reaching Find out what times your fans are online
Analytics: How to find your insights tab
Twitter Diarmuid Burke – Social Media Officer [email protected]
Good tweets: Have plain language, no jargon. Can be easily read (use paragraphs) Are short, simple and to the point.
Build an platform your followers can engage with! Use hashtags (but only where relevant) Don’t just broadcast – engage with people Include an image/gif/video/link or quote a tweet @mention others (or tag them) Use your best tweets as Facebook posts
Use Tweetdeck Allows you to schedule tweets Monitor other accounts easily Monitor multiple hashtags at once
Analytics: How to find your analytics tab
Analytics: What you can do Mostly the same as Facebook but also: See your top tweet, follower, mention of each month Break down your most successful post of select times
Instagram Diarmuid Burke – Social Media Officer [email protected]
What is Instagram? Instagram is a photo and video-sharing social network Users upload square shaped photos from their phones Square shape videos under a minute long can also be shared Instagram also has “Stories” that work similar to Snapchat
Who uses Instagram? Young people Predominantly women People who like photographing their food
How to post On your phone – through the Instagram App On your computer – through websites like Later Once or twice a day
What to post? A photo or short video a day/every couple of days Post Interesting, Colourful Photos and Videos Use it to show the fun side of your group
Instagram Stories Lets Instagram accounts post photos and videos that vanish after 24 hours. Lets you share other accounts photos and videos with your audience Behind the scenes, on the ground
How to behave on social media
Don’t connect your Facebook and Twitter accounts They are two separate platforms!
Don’t just copy and paste press releases Press language and social media language are different. What’s the key message of the press release? Use that as the basis for your post!
How to deal with trolls Hide them Mute them Report them Don’t argue with them!
Trolls: Do not care about the facts Only want to get a rise out of you Don’t have much else going on in their lives
Don’t get into fights online with other members If you’re unhappy with the party or with the actions of another member, don’t start fighting on twitter. Use the official processes within the party to deal with disputes.
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THANK YOU! Diarmuid Burke – Social Media Officer [email protected]
