Social Media Coordinator DirectEmployers Association

Social Media Coordinator DirectEmployers Association

To provide employers an employment network that is cost-effective, improves labor market efficiency and reaches an ethnically diverse national and international workforce. Over 650 Member Companies Majority from the Fortune 1500 17 Board of Directors All unpaid seats comprised of Member Companies (elected) Member focused, non-profit organization 501(c)(6) Pioneers of Internet Recruitment 1992 Built the 1st online job board called Online Career Center (OCC) OCC purchased by TMP in 1995 (Monster board/OCC merger Monster.com) Market Experts and Leaders Advanced Technology / Automation World-class products, services, deliverables Advocacy for OFCCP Compliance Social Jobs Partnership – formed Q4 2011 – www.facebook.com/socialjobs Facebook, DOL, NASWA, NACE & DirectEmployers Association

DirectEmployers Members @ A Glance 33

1 2 3 4 5 6 7 8 Platforms Trends Benefits Risks Strategize/Measure Examples Resources Q&A

1 2 3 4 5 6 7 8 Platforms Trends Benefits Risks Strategize/Measure Examples Resources Q&A

What social network crossed the 10 million mark faster than any other standalone site in history? What social network is considered the world’s largest professional network on the Internet with 150 million members in over 200 countries and territories? What social network has over 1 million links shared in 20 minutes? What social network has 11 accounts created every seconds? Sources: 1)http://press.linkedin.com/about 2)http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/ 3)http://newsroom.fb.com/content/default.aspx?NewsAreaId 22

http://www.theconversationprism.com/ But don’t try to do it all, pick what makes sense for your objectives

1 2 3 4 5 6 7 8 Platforms Trends Benefits Risks Strategize/Measure Examples Resources Q&A

Companies using social media to recruit: Sources: 1)http://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/ the roi of social media mdg advertising infographic.png

Of those respondents using social media for recruiting: 87% using LinkedIn 55% using Facebook 47% using Twitter 12% using YouTube

Of those respondents using social media for recruiting: 94.5% successfully hired through LinkedIn 24.2% successfully hired through Facebook 15.9% successfully hired through Twitter 3.1% successfully hired through company blog

Of those respondents using social media for recruiting: 91.7% using LinkedIn 66% using Facebook 53.3% using Twitter 26.7% using YouTube

50% of job seekers still spend most their time searching on traditional job boards 29% of job seekers use social media as their primary tool for job searching Sources: 1)http://www.tweetmyjobs.com/blog/2012/01/is-social-recruiting-real-video/ 2)http://mashable.com/2011/07/10/digital-resume/ 3)http://www.businessinsider.com/7-cool-resumes-we-found-on-pinterest-2012-2

Fill out your LinkedIn profile 100% Create a Twitter account for your professional life. Overhaul your Facebook profile to make it work for you. (showcase strengths, experience) Make connections - then leverage them to get your resume in front of a hiring manager Go to industry events Sources: 1)http://www.nypost.com/p/news/business/jobs/boot camp Hkb09pi8zxnRw5jQLa6YtO/1

57% of job seekers expect a company to interact with fans & followers Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers questions and get information –not the company’s website 59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself 70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company Sources: 1)http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations

1 2 3 4 5 6 7 8 Platforms Trends Benefits Risks Strategize/Measure Examples Resources Q&A

Potentially larger pool of candidates Access to more information to better filter candidates More direct line of communication to the potential hires themselves High usage and short response time on some social networks may help fill positions faster, resulting in a decrease of vacancy days Access to hidden candidates Increase job visibility and easy sharing Enhance candidate experience Sources: 1)http://www.nypost.com/p/news/business/jobs/boot camp Hkb09pi8zxnRw5jQLa6YtO/1

1 2 3 4 5 6 7 8 Platforms Trends Benefits Risks Strategize/Measure Examples Resources Q&A

Race Capturing info impermissible to consider such as protected classes - May “taint” an otherwise wellbased hiring decision - Make decision on incorrect information - Evidence of search may be revealed in litigation Marital Status Religion Depending on technology, may not be sourcing from diverse pool (see next slide) Tricky to fulfill data collection and recordkeeping requirements for OFCCP purposes Familial Status/Responsibil ities

Source: 1) http://www.google.com/url?sa t&rct j&q &esrc s&source web&cd 7&ved 0CGMQFjAG&url http%3A%2F%2Fwww.taleo.com%2Fsites %2Fdefault%2Ffiles%2Fwhitepaper-social-recruitingguide.pdf&ei mh2MT9SKGImE8QTdnJz2CQ&usg AFQjCNGF6gSuP4f27SzA1wa9MZsm4NVpqg&sig2 B36pamRUXzsReOUZ9cWtnw

1 2 3 4 5 6 7 8 Platforms Trends Benefits Risks Strategize/Measure Examples Resources Q&A

Google Alerts Google News Yahoo! Alerts SocialMention Technorati BoardTracker (currently being revamped) Keotag Twitter Search

What is your audience doing in social media spaces you’re interested in? What motivates this behavior? What social communities already are active in your space, or even around your brand? Where are the conversations taking place? Who is talking? Are the speakers influential? How are they referencing my brand and in what context? Sources: 1) http://www.iab.net/media/file/IAB SocialMedia Booklet.pdf

Measure your results & refine Increase in database of candidates Savings in advertising costs (referrals from social, online video) Increase in career site traffic Increase of candidates per req http://www.todaysfacilitymanager.com/ facilityblog/2010/08/new-ansi-approvedretail-measurement-standard.html

What will the process flow be? What are the set-up /maintenance costs or fees associated with this project? (programming, coding, creative, time) Which types of platforms will be leveraged for this project, and how many total? Will the different platforms (e.g. mobile, social) require multiple formats and content types? If managed internally, who will be the point person, or team dedicated to this project? Contingency plan for team member is he/she leaves? Source: 1) http://www.iab.net/media/file/IAB SocialMedia Booklet.pdf

The Social Media Governance page has hundreds of policies and useful templates to help! SHRM Survey: An Examination of How Social Media Is Embedded in Business Strategy and Operations 55 percent of surveyed employers plan to increase their social media efforts in the next year. 40 percent of organizations have a formal social media policy. 56 percent of social media policies include a statement regarding the organization’s right to monitor social media usage. Other common policy components include: a code of conduct for employee use of social networking for professional purposes (68 percent), a code of conduct for employee use of social networking for personal purposes (66 percent), or guidelines for social media communications (55 percent). Sources: 1)http://socialmediagovernance.com/policies.php 2)2) http://www.shrm.org/about/pressroom/PressReleases/Pages/SHRMSurveyincreaseSo

“A company’s employees double as PR representatives for your business, whether you (or they) like it or not.” http://www.hubspot.com/Portals/53/docs/hubspot social media pr ebook.pdf “Every good PR opp is a good recruiting opp” – Shama Kabani

“Facebook users are very wary of spam. Recruiters run the risk of being blocked by users if they post every job opening so that it constantly shows up inside a user's news feed.” http://online.wsj.com/article/ SB10001424052970204524604576611120154304788.html? mod WSJ Tech LEFTTopNews http://www.slideshare.net/jobvite/jobvite-webcast7approachesrecruitfbwithjennifermcclure031511

1 2 3 4 5 6 7 8 Platforms Trends Benefits Risks Strategize/Measure Examples Resources Q&A

Twitter - Search Hashtags: #jobadvice, #jobhuntchat, #hirefriday Or relevant conference hashtags your prospective candidates might be attending Advanced Twitter search

Twitter - Search Don’t overlook the similar to you section!

Twitter – Posting jobs Post jobs through RSS to Twitter account

Twitter – Engaging and informing candidates Have an account to engage candidates, share your stories and interact with current employees

Google – Search http://findpeopleonplus.com/

Facebook - Advertising Source: 1)http://www.facebook.com/advertising

Facebook - Advertising Source: 1)http://www.facebook.com/advertising

Facebook - Pages

Facebook – Pages and engaging candidates

Facebook – Integration with career site

New and creative approaches THE RARE FIND: REINVENTING RECRUITING Companies like Google and Facebook are downplaying résumés and identifying talent in unusual ways. An excerpt from George Anders’s book The Rare Find Sources: 1) http://www.businessweek.com/magazine/the-rare-find-reinventing-recruiting-10132011.html

New and creative approaches Facebook Apps BeKnown (networking tool) BranchOut (networking tool) Inside Job (networking tool, add jobs to page) LinkUp (add jobs to your page) Work With Us by Jobvite (add jobs to your page) Sources: 1) http://jobsearch.about.com/od/jobsearchtools/a/facebookapps.htm 2) http://moneywatch.bnet.com/career-advice/blog/on-job/9-best-mobile-apps-for-finding-a-job/504/ Mobile Apps Jobs by Careerbuilder (search) Indeed.com (search) Jibber Jobber (management tool) SnapDat (digital biz card exchange) LinkedIn Mobile (mobile version of site) In The Door (networking tool) SnagAJob.com (for hourly employers and job seekers) CareerAMP- now Who Do You Know (networking tool) LinkUp (search)

10,222 fans on the page. (In 4 weeks!) 4000 job applications received (During a 2 week campaign) 600 interviews completed (over 3 days) 120 Hires https://www.work4labs.com/case-study-hard-rock-cafe-florence/ Shama Kabani, CEO Marketing Zen Group, DEAM11

YouTube career channel Share culture Employee network groups Promoting intern initiatives Day in the life How to videos Sources: 1)http://www.youtube.com/advertise/watching.html

YouTube - Search

LinkedIn – Search

LinkedIn – Company pages, groups, career tabs

LinkedIn – Group and company statistics

1 2 3 4 5 6 7 8 Platforms Trends Benefits Risks Strategize/Measure Examples Resources Q&A

1. 2. 3. 4. 5. 6. 7. 8. http://www.directemployers.org/blogs @DirectEmployers https://www.smartbrief.com/socialmedia/index.jsp http://www.dol.gov/ http://blogging4jobs.com/toolbox-hr/ http://www.tweetmyjobs.com/employers/resourcecenter http://mashable.com http://unbridledtalent.com/blog/

1 2 3 4 5 6 7 8 Platforms Trends Benefits Risks Strategize/Measure Examples Resources Q&A

KATIE PFLEDDERER [email protected] (317) 874-9070 2011 DirectEmployers Association, a nonprofit consortium of leading global employers