Social Media Campaign Strategy Development For FedUni Staff

Social Media Campaign Strategy Development For FedUni Staff

FedUni Policy & Procedure Before you start developing your social media strategy, ensure your team is up to date with FedUni Policy & Procedure. Watch this ‘FedUni Staff Information’ video (9 minutes): https://youtu.be/yfrNUeDx-G8? list PLynaJuCqywvFqFQkLcjf Jz5KDN10EKTo If you have staff that are new to social media ask them to watch this video (7.10 minutes): https://youtu.be/bmcgs9DLCHM? list PLynaJuCqywvFqFQkLcjf Jz5KDN10EKTo

Terminology Social media is an online means of communication that is used by groups of people to share information. Examples include but are not limited to: Social media Social networking sites (eg: Facebook, LinkedIn, Twitter, Instagram, Snapchat) Video and photo sharing website (eg: YouTube, Flickr) Blogs, including corporate blogs, personal blogs or blogs hosted by traditional media publications Forums and discussion boards (eg: Google groups, Whirlpool) Wikis (eg: Wikipedia) Vod and podcasting Email and instant messaging Virtual communities (eg: Second Life) Platforms This term is used to describe the type of social media (eg: Twitter, Blog, Email) Account(s) This term is used to refer to the individual listing within a platform (eg: page, group, persona, handle, etc) Content / post(s) A message (which can take the form of text, image, video or a combination of these mediums) that is submitted to social media for publication Friends or Likes Connections formed on social media accounts which allow access to posts and posting

Thanks aroma.us Social media explained with coffee

What not to do on key platforms LinkedIn Don’t post what you had for breakfast, pictures of your kids or where you went for your holiday unless it directly relates to your profession and will be of interest to your professional connections. Instagram Don’t post PDF docs with text overlay Don’t post rectangle pics – they must be square Facebook Don’t post PDF docs with text overlay Don’t post long, boring messages (this includes long videos!!!) Don’t post without a picture or video – you need a picture or video Twitter Don’t post multiple tweets when you should just do one (1of3, 2of3, 3of3) Don’t send people to Facebook for more information!

Creating social objectives and goals What is your overarching marketing strategy? Social should support the business’s goals What is the goal? Who is the audience? How will you measure success? What is the timeframe?

http://blog.tbhcreative.com/2013/01/knowyour-audience-value-of-audience.html Develop your audience persona(s)

Break your goals down into posts What is the goal Who is the audience Which social platform How will you measure success For example: Build public awareness of who we are, and what they do for the region List the relevant personas you would like to target for this goal Referring back to your personas, which platforms should you be on? Clicks to website? Post engagement? Phone enquiries? What is the timeframe Message themes (turn these into a series of posts) When do you want to achieve this goal? Break your goal down into themes For example: Have you heard of us Are you keen to see your community grow Do you want to get involved in a group that

Create a social schedule / calendar Create a calendar that works for you / your team. Hootsuite is great (go to next slide for more info) Outlook can work. Word or Excel are a great place to start.

Hootsuite Hootsuite is the social media management platform used by FedUni. Watch this short video (1.46 minutes): https://youtu.be/-qZuCMbNgII If your team would like to know more about Hootsuite, or you’d like to start using Hootsuite please email [email protected]

Now what Your social media strategy needs to be reviewed at the end of every campaign period, and adjusted to address shortfalls. If you’re not sure how to adjust or improve – or even implement your strategy please make a time to meet with FedUni’s Social Media Coordinator: Averill Deans (03) 5327 6606