SIP Trunking The market, the product and the opportunities

SIP Trunking The market, the product and the opportunities

Contents What is SIP? Market Trends Business Opportunities What is SIP Trunking? Benefits for your customers

What is SIP? For voice, video and Unified Communications

SIP has a key role in an evolving market IP LegacySIPT Voice

SIP trunks are overtaking ISDN in the UK market

Market opportunity 560 at million and growing per year

Market growth to 2020 The SIP opportunity is even more pronounced

Business opportunities provided by SIP ISDN replacement First step to UC Access options Apps & capacity Factors affecting growth in the SIP market

Three key opportunity areas 2m channels Private Cloud Contact centres

SIP Trunking Overview

Traditional communication equipment scenario

Same environment now delivered by SIP

A new approach SIP Trunking is a secure, cloud-based IP Voice solution that enables end users to bridge the gap between their existing call solutions and next-generative IP voice technology. Customers keep their PBX on-site. Carrier class VoIP The future voice service Currently, it’s one of the fastest growing products

Why SIP Trunking? Lower costs Business continuity Easy to scale Future ready

Why use our company for SIP Trunking? Pay-asyou-grow Service assurance diagnostics 4 channel types 1 - 10k channels SIPT Peace of mind 21C core network Business continuity Dialler support Interop support

A choice of four licence types

Business continuity via your choice of call routing options 20 20 15 55 55 20 20 15 20 20 15 Priority Routing Round Robin Routing Use first trunk until no free channel then move to the next trunk, prioritising traffic on first trunk Alternate calls around each SIP trunk to share calls around network

Easy number management or New geographical telephone numbers for any UK area Porting of existing user numbers Or a mixture of both

Lower call pricing Free calls inside reseller domain Free calls in enterprise Central Office ETHERNET Charged calls Small Office Branch Office DIA OFF-NET CALLS VIA CLOUD BROADBAND Free calls in organisation Central Office Cloud Small Office Branch Office

Our connectivity options Copper broadband Fibre broadband Capacity Ethernet

Simple ordering, stronger support btwholesale.com Ease of use Dedicated support Help and information

Benefits for your customers More for less Quality network A local presence Business continuity/flexibility

Benefits for your customers Greater business efficiency Increased efficiency Consistent reliability Powerful flexibility