Present Certification Made Easy: Organic, Non-GMO, Gluten Free

Present Certification Made Easy: Organic, Non-GMO, Gluten Free and more

Panelists Lisa De Lima Kim Dietz Tracy Favre Nova Sayers VP of Grocery MOM’s Organic Market Senior Manager of Environmental, Natural & Organic Policy J.M. Smucker Company Director QAI Snr. Business Development Manager NSF International With over 20 years of organic retail experience, Lisa’s expertise includes category management, sourcing, managing ingredient standards, merchandising and pricing. She currently serves on the National Organic Standards Board where she chairs a Handling Subcommittee. Kim brings over 30 years of expertise in organic and nonGMO compliance and standards, supply chain quality assurance, organization design and human resource development. Kim is the Vice-President of the Organic Trade Association’s Board of Directors and has served on the National Organic Standards Board, California’s Organic Products Advisory Committee and is a founding member of the Organic Materials Review Institute and Materials Working Group. A former organic inspector, Tracy brings over 25 years of experience in natural resource management, first as an environmental engineer followed by various positions in sustainable agriculture. She has served on the National Organic Standards Board for four years concluding as its chair in 2016. Mission driven to help companies in the food and agriculture supply network provide healthier and more sustainable products, Nova helps companies shape their product and sourcing strategies to align with brand promise, consumer values and market trends.

Standards Perspective Nova Sayers NSF & QAI Our Promise to You Certifying integrity to national and international stand Providing you with an efficient, timely and thorough s Sharing our knowledge through education and trainin Innovating solutions to grow the values based market Protecting our environment and communities

First Master The Fundamentals 4

Power Shift in the Food Industry Natural & Organic Food 8-13% growth/year vs Conventional Food Flat .6%

Consumers Use Labels to Choose Products

Top 10 Retail Product Certifications 60% 50% 49% 44% 40% 30% 20% 10% 0% 20% 19% 7% 6% 6% 3% 1% 1% Source: New Hope Natural Media’s Next Trend Database

The Value of Certification Best Practices Third-Party Standards Consistency Transparency Certification Trust

Building Blocks for Certification Compliance Compliance Plan Plan Segregation Segregation Label Label Design Design NonNonConforming Conforming Product Product Training Training Process Process Control Control Sanitation Sanitation Traceability Traceability Supplier Supplier Monitoring Monitoring Documentation Documentation Ingredient Ingredient Specification Specification

“Hacking” Certification EFFICIENCY BUNDLING

Retail Perspective Lisa DeLima, MOM’S ORGANIC MARKET

Honey Seafood Olive Oil

Brand Perspective Kim Dietz – The J.M. Smucker Company

CERTIFICATION MADE EASY – BRAND PERSPCETIVE The J.M. Smucker Company Founded in 1897 5th Generation Family Run Business 6,910 employees 7.42B in sales In 1997 the Chico, California plant was one of the first certified organic facilities in the United States

Third Party Certifications CERTIFICATION MADE EASY – BRAND PERSPECTIVE JMS, NSF & QAI have a long term 20 year relationship Quality Assurance International – Organic Certification NSF Non-GMO True North Verification NSF Gluten-Free Certification SQF Certification – HACCP based food safety & quality Advantages Similar standard operating practices/forms Consistency around certification audits & standards Large account bundling of accounts & audits Professional working relationship Reduced risk

CERTIFICATION MADE EASY – BRAND PERSPECTIVE How do you choose a certifier? Experience in certifications Trusted relationship Qualified staff Industry involvement What 3rd Party Certification should you use? Organic or Non-GMO? Or both?

Certifier Perspective Tracy Favre QUALITY ASSURANCE INTERNATIONAL QAI

Certification: Common Requirements & Unique Organic Requirements Common Identity preservation – Supply chain documentation – Prevention of contamination and commingling Ingredient declarations/certifications Formulation information Unique Certification of process AND product – Sanitizers, pest control, production aids National List of allowed materials “Big 3” prohibition Packaging Maintain or improve soil and water quality, biodiversity Multiple levels – 100%, 95%, 70%

Producer or handler adopts organic practices; submits application and feeds to certifying agent Certifying agent reviews applications to verify that practices comply with USDA organic regulations Inspector conducts an on-site inspection of the applicant’s operation Certifying agent reviews application and inspection report to determine compliance with USDA organic regulations Certification Process Certifying agent reviews the application and the inspector’s report to determine if the applicant still complies with the USDA organic regulations Annual Recertification Process Certifying agent issues organic certificate Applicant provides annual update to certifying agent Inspector conducts an on-site inspection of the applicant’s operation

US Organic Certification System

Transitioning from Conventional to Organic Financial risk 3-year process Convention al

Get your Free Assessment for Multiple Certifications www.nsf.org www.qai-inc.com

Kosher Gluten Free Label Claims Non-GMO True Source Honey Sustainability and Environmental Certifications