MS Marketing Plan – Supporting Files

MS Marketing Plan – Supporting Files

Buyer Persona Template (B2C) Buyer Persona Name Net income: Frustrations & Problems: Monthly spending: Location Age: Sex: Needs & Desires: Technology & Media: Statu s: Childre n: Educatio n: Occupatio n: Emotions: Bio Goals: Personality: Marketing Message: Elevator Pitch:

Buyer Persona Template (B2B) Devices: Most used devices Social Media Usage: Communication: Email, LinkedIn messages, Phone Information searched: Contact channel: Pain: Problem of the buyer persona that needs to be solved. Goals & Challenges: What are the main goals and challenges for the buyer persona B2B Company Needs & Desires: Size: # of employees Revenue: -- Designation: HR director, Head of HR, VP HR, Chief People’s Officer Career: Themes: Hot topics and themes that buyer persona is interestred in. Spending in given niche: Average spending on the product/ service Aspirations & Obstacles: Responsibilities: Emotions: Buyer Persona emotions towards the product/ service ATS Expectations: Marketing message: Marketing message for given buyer persona. Short story Elevator pitch:

Brand Image Segment Values Personality Culture Your Brand Reflection Image

Objectives & Media Mix Define your targets here Goal Promo Mix Short channel description. Lorem ipsum dolor sit amet, consectetur adipiscing elit Short channel description. Lorem ipsum dolor sit amet, consectetur adipiscing elit Short channel description. Lorem ipsum dolor sit amet, consectetur adipiscing elit Channel 2 Short channel description. Lorem ipsum dolor sit amet, consectetur adipiscing elit Channel 3 Short channel description. Lorem ipsum dolor sit amet, consectetur adipiscing elit Channel 3 Short channel description. Lorem ipsum dolor sit amet, consectetur adipiscing elit Channel 4 Short channel description. Lorem ipsum dolor sit amet, consectetur adipiscing elit Channel 4 Short channel description. Lorem ipsum dolor sit amet, consectetur adipiscing elit Online Channel 1 Channel 2 Offline Channel 1

Marketing Funnel Social Media Paid Ads Video Marketing Buyer Persona 3 SEO Business Networkin g See Think SEO Affiliat e Paid Ads Coupons SEO Affiliat e Busines s Partners Coupons Emailing SEO Paid Ads Coupons Care (Loyalty) Community interaction (FAQ) Customer Support Paid Ads Review (Tech) blogging SEO Blog articles Guest Blogging Video Marketing Social Media Blog articles Events/ Fairs PR Relations Buyer Persona 2 Social Media Video Marketing Buyer Persona 1 Conversion (Clients) Consideration (Prospects) Stores (Apple, Google, Huawei) Amazon & Landing Page Awareness (Leads) Target Audience Type Action (AIDA) Desire (AIDA) Distributors/ Resellers Awareness Interest (AIDA) Coupons Account Managers Sales Do Care

Action Plan I. Jan Radio Print Feb Mar Apr May June July 700 35 000 30 000 70 000 45 000 – Social permanent, Emailing, Content, Banners 1 500 1 500 3 500 3 500 2 000 2 000 SEO Total Nov 1 400 Evergreen YouTube Oct 10 000 1 400 TV Display/ PPC Sep 10 000 OOH Social Media PPC Aug 9 500 Total 227 000 Dec

Action Plan II. Jan PR Print Paid Online (SEM) Events/ Fairs Feb Mar July Aug Sept Fair 1 Oct Event 1 Nov Dec Article( 1x) PPC – Budget increase PPC (Search, Display, Video) – Additional budget Event 2 Fair 3 Fair 2 Seo SEM (Search, display, video) Social Media OOH Email campaigns Email campaigns Print Advertising Branding Other June Article( 1x) Print Ads Calls (Phone) May PR Articles (2x) Whole Year Email Apr (TV) Branding Budget (Radio or other) Cold calls or customer calls Promotions Cold calls Promotions

SWOT Analysis Weaknesses Opportunities Threats External Internal Strenghts