Microsoft for Partners Software Asset Management Briefing

Microsoft for Partners Software Asset Management Briefing

Why are we here?

Retail Certificate of Authenticity (1) Edge to Edge Hologram COA

What We Know (12, 13) Issues Many customers – Confused about licensing – Don’t focus on licensing – Low ROI – Focus when in acquisition mode – Over purchase and/or non-compliant

Customer Licensing Pain 100 SORG 80 %Expressing as Top 3 Pain Points MORG 60 40 20 0 Licensing perceived overly complex Purchase history & license tracking Poor licensing knowledge

What We Know Needs And Wants Customers – Focus on business value – Want all affairs in order i.e. compliance – Max. ROI from all aspects of solution

Partner Opportunities Issues and Pain/Needs and Wants Software Asset Management

Microsoft for Partners Software Asset Management Nicola Hunnisett Anti-Piracy Marketing

Anti-Piracy Marketing Role and Responsibilities All Partners and Customers Education & Awareness – – – – – Rules for compliance How to tell What to do Tools & resources Escalation

The Team And Still Growing Nicola Hunnisett Colleen Baguley Thomas Kablau Kumar Manix TBH

Microsoft’s Approach to Combating Non-Compliance and Piracy Public Policy Education Enforcement

Software Asset Management

Software Asset Management Licensing Principles SAM People Software License Procedures SAM ROI Structural component of IT strategy

Software Asset Management Licensing Principles Policy for acquisition/tracking of licenses – Throughout entire organisation – Past, present and future – Centralised purchasing and record keeping – Knowledge base of terms and conditions – Regular reviews

Risks of Under-Licensing (5) Legal Costs and Fines Damage to Reputation No Technical Support Software Compatibility Issues Lost Time

Software Asset Management (6) Benefits – Get and Stay Compliant – Cost Savings – Work More Efficiently – Justify Investments

What's in it for you?

Software Asset Management Implementation and Results

Software Asset Management Implementation and Results Consulting, services and products SAM leads to licensing acquisitions Value added driver for non-compliance

Software Asset Management Microsoft Activities

Helping Customers with Licensing (11, 15, 16) Changes to programs and products Tools and process enhancements Customer SAM seminars, collateral

Combating Piracy (2,4) Anti Piracy Hotline 1800 639 963 or [email protected]

Combating Piracy (7) Anti Piracy Hotline Structured Program – – – – Microsoft Enforcement Programs PR Relationships with Police and Customs Reward Programs BSAA – Business Software Association of Australia

Legal Environment Corporate Piracy is not Criminal Offence Making or using illegal copies of software for your personal use or at work in a business is a civil offence under the Copyright Act and offenders are liable for: – Damages of an unlimited amount (determined by the Court); – Court costs in many circumstances, which can also be substantial. Corporate Law – Directors Liability – Under Corporate Law in Australia, directors of companies may be held liable for software offences under the Copyright Act even if they are not involved and can face personal legal action.

Recent Actions Recent settlements in following industries: – – – – Computer and Software Consulting Automotive Internet Café Info on www.microsoft.com.au/piracy/press

Talk to Your Customers Develop a solid SAM program Trusted Advisor Risks of being over/under licensed Cost savings, ROI

Software Asset Management Summary “The right license allows us to provide the best level of functionality to the customer, that is cost effective and maximises ROI.”

Software Asset Management Conclusion Customer Pain – Licensing perceived overly complex – Purchase history & license tracking – Poor licensing knowledge Partner Opportunities – Software Asset Management – Trusted Advisor

Resources (3, 8, 9) Anti Piracy Hotline 1800 639 963 or [email protected] Microsoft Licensing Hotline 13 20 58 Web Sites: Anti-Piracy www.microsoft.com/australia/piracy Business Software Assoc. of Australia www.bsaa.com.au/ Resources for Partners – www.microsoft.com.au/partner Microsoft Software Inventory Analyzer – www.microsoft.com/msia/ Copyright & Trademark Information – www.microsoft.com/permission/& [email protected]

Questions? Who gets the Xbox?

Answers 1. 2. 3. 4. 5. COA, edge to edge hologram 1800 63 99 63 13 20 58 [email protected] Legal costs & fines, damage to reputation, no tech support, s/w compatibility issues, lost time. 6. Get & stay compliant, cost savings, work more effeciently, justify investments.

Answers 7. Business Software Association of Australia 8. www.microsoft.com.au/piracy 9. www.bsaa.com.au 10. Open Business 11. eOpen 12. No 13. 90 days

Answers 14. No 15. eOpen 16. Distribution, or use any legal copy as master