Keeping it Real! Controlling the Message 2013 MSTPA Annual

Keeping it Real! Controlling the Message 2013 MSTPA Annual Conference Baton Rouge, LA transport.tamu.edu transport.tamu.edu

About A&M Texas’ first public institution of higher learning Land-Grant, Sea-Grant and Space-Grant university Seventh-largest university in enrollment 12,000 faculty/staff, 50,000 students One of largest campuses – 5200 acres Home to George Bush Presidential Library and Museum transport.tamu.edu

About Transportation Services 36,310 parking spaces 80 buses and 5 paratransit vans operating approximately 121,000 hours each year and 1.4 million service miles Ridership over 5.4 million/yr transport.tamu.edu

Do you know what this means? Te'oing Driving dirty Congressional Deligious transport.tamu.edu

:-) Communicating With Gen :-) Y Cell Phones Tablets High-Speed Internet Texting Laptops MP3 Players (iPod) Phone Cameras LOL :P O IM 3 ID K G2G transport.tamu.edu ROFL

Generation Y Graphics oriented, see text as supporting visual methods – A picture is worth a thousand words Thrive on change – Variety a few things that change frequently Demand quick, if not instant, gratification Self-Reliant: Used to doing it (and many other things) themselves, multi-taskers transport.tamu.edu

Graphics in Advertising transport.tamu.edu

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Email Messages As spring break approaches, I want to quickly remind you of some great services we offer which may help make your break even better and introduce some new services for this semester. We have teamed up with CampusConnector to offer break shuttle service to Dallas, Waco, Austin, Houston and San Antonio for only 35 each way! Find out more and sign up for the spring break shuttle at http://www.breakshuttle.com/collections/all-schools/products/texas-a-m-universitybreak-shuttle There is also a FREE ride share service through Zimride. This program connects Aggie drivers and riders who need to travel near or far. Share a ride this spring break! For more information visit our website at http://transport.tamu.edu/parking/rideshare.aspx We also offer a car share program through Hertz on Demand! Students 18 years old and up with valid driver’s licenses can rent vehicles for as low as 8/hour which includes gas and insurance! Check it out at http://transport.tamu.edu/parking/carshare.aspx Bikes may be leased by the month, semester or year through a partnership with MaroonBikes and we offer a borrow-a-bike program for a FREE, one day bike loan. Learn more at http://transport.tamu.edu/bicycles.aspx transport.tamu.edu

Smartphones In July 2007, barely 9 million Americans owned a smartphone (4% of the mobile market) In July 2012 nearly 110 million Americans owned a smartphone Original iPhone introduced June 29, 2007 transport.tamu.edu

The mobile web Over 5 billion devices connect to the internet Over 22 billion expected within 10 years Users spend 9% more time browsing on a mobile device than on a PC transport.tamu.edu

2007-2012 World-Wide Smartphone Sales Nokia Android Blackberry iPhone From Wikimedia Commons freely licensed media file repository under the Creative Commons Attribution-Share Alike 3.0 transport.tamu.edu Unported license

Free Tool: Google Analytics transport.tamu.edu

Who are YOUR customers? Windows Phone 1% BlackBerry Other 1% 1% Mobile/ Tablet 23% { Lots of other stuff Android 25% iPad 16% iPhone iOS 56% 73% Desktop/ Laptop 77% Transportation Services site May 30, 2012 - Feb 11, 2013 transport.tamu.edu

Mobile App Mobile Website Requires download Available in any browser Device-specific Device-agnostic Requires download to update Updates are applied instantly Content shared between users of app Content shared with anyone Take up space on the device’s hard drive Memory used while page is open Expensive to develop for multiple platforms different expertise, development licenses Can be written using a variety of tools using static HTML to dynamic content Requires approval from device manufacturer app store No approval required from device manufacturer app store Allow for notifications (pop-ups) outside of app No notifications once user leave the browser Internet connection not required once app is downloaded Internet connection required Access to functions of device Access to limited functions of device (location, files) – iOS6 added camera access transport.tamu.edu

Hybrid transport.tamu.edu

Responsive Web Design “Rather than tailoring disconnected designs to each of an ever-increasing number of web devices, we can treat them as facets of the same experience. We can design for an optimal viewing experience, but embed standards-based technologies into our designs to make them not only more flexible, but more adaptive to the media that renders them. In short, we need to practice responsive web design.” -- Ethan Marcotte A List Apart, Responsive Web Design, May 25, 2010 transport.tamu.edu

Free Tool: Bootstrap transport.tamu.edu

Free Tool: Responsive.is transport.tamu.edu

Social Media Twitter RSS feeds Facebook transport.tamu.edu

Twitter Trending transport.tamu.edu

YouTube transport.tamu.edu

QR Codes QR codes on bus stop signs Fall 2012 35% 37% 7% Apple iPhone Android SDK Android Generic Last Fall: 1240 hits 10% 11% Motorola Milestone Unknown Past Year: 2076 hits transport.tamu.edu

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Tell Your Story! Admin Local media source Peers transport.tamu.edu Customers

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Student Newspaper transport.tamu.edu

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June Broughton [email protected] Jennifer Le Grévellec [email protected] Presentation available online: http://transport.tamu.edu/presentations transport.tamu.edu