KASPERSKY SMALL OFFICE SECURITY 4 Product presentation

KASPERSKY SMALL OFFICE SECURITY 4 Product presentation

CONTENTS 1 2 2 Target client portraits Customer Portrait 1 Customer Portrait 2 Very Small Business Challenges Introducing Kaspersky Small Office Security 4 Value Features overview Anti-malware Cloud management Financial security Encryption Backup and restore Password management 3 4 Selling tips Differences vs Kaspersky Endpoint Security for Business Differences vs Kaspersky Total Security – Multi-Device Sales practices tips Competitive overview Types of solutions offered to VSB Main competitors Main differentiators

TARGET CLIENT PORTRAITS 3

CUSTOMER PORTRAIT 1 Who: XYZ is an interior design company consisting of 2 directors, an accountant, 6 salespeople, and 1 secretary IT: Their IT needs are currently outsourced to a local specialist firm Needs: The company owner and director John Johnson wants to: Spend more time promoting and growing his business and less time thinking about IT Avoid the loss of valuable business and customer data, and prevent the problems that this could cause Minimize his IT expenditure whilst getting the best value and protection for his money 4

CUSTOMER PORTRAIT 2 Who: ACME produces printed souvenir T shirts. It employees 23 staff across logistics, printing, design, warehousing, administration, web based sales and marketing and is run by 2 directors/owners. IT: One of the administration staff has the responsibility of looking after this, among other things. This person is not an IT specialist. Needs: The Owner / Director Greg Starr needs: To spend more time on growing his business rather than dealing with IT and IT issues The business to run smoothly with no downtime To ensure that his customers data, his designs and 5 business data are protected at all times

VERY SMALL BUSINESS (VSB) CHALLENGES Growing & running the business - a primary focus Huge workload, low resources The owner may have a wide range of different responsibilities Feel that IT is a ‘necessary evil’ Need the Website active and an online presence 24/7 Need to protect their own and their customer's data Aware of the legal consequences of any data breaches Want to minimize IT spend 6

INTRODUCING KASPERSKY SMALL OFFICE SECURITY Kaspersky Small Office Security is a unique computer security suite designed specifically for Very Small Businesses – it is as powerful as a corporate solution whilst being easy to install and use. Ideal for companies of up to 25 employees that are looking for simple yet reliable protection. Protects Windows desktops and servers, Mac workstations, Android phones and tablets 7

VALUE MONEY, REPUTATION AND BUSINESS DATA ARE SECURE 8 EASY TO DEPLOY, SIMPLE TO ADMINISTER FREES UP TIME FOR RUNNING AND GROWING THE BUSINESS

FEATURES OVERVIEW 9

PROTECTED ALL THE WAY: PROTECTION TECHNOLOGIES Automatic Exploit Prevention Application Privilege ControlAnti-Spam Kaspersky Security Network Network Attack Blocker & Firewall Anti-Phishing When VSB employees are researching new clients online they are likely to: Search across different websites; Receive numerous emails; Potentially download and use various applications on their computers. Wi-Fi Protection Anti-Malware Any one of these actions opens up a world of potential IT threats. 10

PROTECTION TECHNOLOGIES 11 ANTIMALWARE ANTI-SPAM ANTIPHISHING KSN CLOUD PROTECTION NETWORK ATTACK BLOCKER SYSTEM WATCHER

WHAT DOES KASPERSKY SMALL OFFICE SECURITY PROTECT MY CUSTOMERS AGAINST? Known, unknown and advanced malware threats - keeping the business secure and running smoothly Cyber-spies, scammers and fake financial websites trying to steal a VSB customer’s identity, login details and ultimately their money. Hackers, pirates and encryption malware operators threatening any customer data through theft or ransomware. 12 Employees and even family members who innocently expose the business to online risk, through downloading inappropriate applications or losing a mobile device.

EASY MANAGEMENT FROM ANYWHERE: CLOUD-BASED CONSOLE A small business owner needs to spend time growing his or her business and ensuring that it operates effectively. Managing via the web or offloading protection administration to a third party is available. 13

CLOUD-BASED MANAGEMENT CONSOLE One-screen view of all devices Instant view of device protection status Remote management of security settings Easy management of licenses Easy access to technical support 14

FINANCIAL PROTECTION: SAFE MONEY Safe Money Employees of small business: Secure Virtual Keyboard Make online purchases on behalf of their company; May also conduct online banking for the business or their own purposes using the organization’s computers. Some modern malware is created with the aim of stealing finances or banking credentials 15

FINANCIAL PROTECTION FEATURES Safe Money Recognizes when a banking or payment site is being accessed and verifies that the site is genuine and secure Protects data against unauthorized applications Virtual and Secure Keyboards 16 Provides a virtual keyboard or secures a physical one to protect against keystrokes being recorded

CLIENT AND PERSONAL DATA PROTECTION: ENCRYPTION The information a business possesses is a first-priority business asset. It should be protected. 17 Business data and personal assets can be stored in containers; Each container is encrypted with a password; Data can be backed up to ensure it is not missed.

ENCRYPTION FEATURES Password protection for private data Creates virtual safes (containers) where files and folders can be encrypted and stored safely Once created, the encrypted files and folders are effectively secured 18

BACKUP AND RESTORE FEATURES Storing and Recovering Data Automated back up to hard drive FTP Dropbox Automate back-up on device insertion or application 19

REMEMBERING ALL THE PASSWORDS: PASSWORD MANAGER When working online a user may have to remember a number of different passwords. Password Manager stores these passwords while the user need only remember one, making it easier to use complex passwords and lower the risk of being hacked. 20

PASSWORD MANAGER FEATURES Website and application passwords stored in a protected vault Includes a password generator and automatic sign-in feature Stores ID information to enable the quick completion of web forms 21

OPTIMIZED FOR PERFORMANCE Kaspersky Lab’s security technologies work ‘behind the scenes’ so that superior security doesn’t slow down your digital life. Kaspersky Lab products have been recognized in the Best performance-2014 category of AV-Test, an independent testing lab. This award recognizes the product least affecting computer speed. 22

100% 80% Score of TOP 3 places KASPERSKY LAB PROVIDES BEST IN THE INDUSTRY PROTECTION* In 2014 Kaspersky Lab products participated in 93 independent tests and reviews. Our products were awarded 51 firsts and received 66 top-three finishes. Kaspersky Lab 1st places – 51 Participation in 93 tests/reviews TOP 3 71% Bitdefender 60% Avira Qihoo 360 40% Kingsoft 20% ESET Trend Micro G DATA Symantec BullGuard Sophos AhnLab Panda Security Tencent ThreatTrack (VIPRE) Microsoft Intel Security (McAfee) F-Secure AVG Avast N of independent tests/reviews 0% 20 23 * Notes: According to summary results of independent tests in 2014 for corporate, consumer and mobile products Summary includes tests conducted by the following independent test labs and magazines: Test labs: AV-Comparatives, AV-Test, Dennis Technology Labs, MRG Effitas, NSS Labs, PC Security Labs, VirusBulletin The size of the bubble reflects the number of 1st places achieved For full version please check http://media.kaspersky.com/en/businesssecurity/TOP3 2014.pdf 40 60 80 100

SELLING TIPS 24

SELLING VS KASPERSKY ENDPOINT SECURITY FOR Key BUSINESS question: Do you need centralized management for the advanced functiona Consider Kaspersky Small Office Security if your customer: Does not employ an IT Administrator. Deploying and managing Kaspersky Endpoint Security for Business effectively requires professional IT skills. Does not anticipate growing beyond 50 endpoints in the foreseeable future — Kaspersky Endpoint Security for Business is fully scalable. Does not require some of the 25 advanced features (Mail or Proxy server support, iOS Device Management or Systems Management tools) available only in

SELLING VS KASPERSKY TOTAL SECURITY MULTIDEVICE Do you need server support? questions: Do you need to protect all employees’ mobile devices as well as desk Consider Kaspersky Small Office Security if your customer: Needs to protect servers Needs to protect both desktops and mobile devices Needs to protect from 1 to 50 devices 26

COMPETITIVE OVERVIEW 27

TWO TYPES OF SOLUTIONS OFFERED TO VSB Consumer based products 28 Enterprise products Little if any real adaptation for business, still using regular consumer interfaces and options Cloud based or web-based console (locally hosted solution) rather than onpremises solution Most suitable for SOHO (Small Office/Home Office) customers but not good enough for VSBs due to lack of good remote administration Lots of enterprise-level features added: centralized user/group management, centralized reporting, Active Directory synchronization and more Limited feature set In most cases a dedicated administrator would be required

KASPERSKY SMALL OFFICE SECURITY 4 VS COMPETITORS Kaspersky Lab Key Functions Cloud management console Secure online payments Password Manager Data encryption Backup/ Restore 29 Kaspersky Small Office Security 4 Symantec ESET McAfee Trend Micro Symantec Endpoint Protection SBE 2013 ESET Small Business Security Pack McAfee Small Business Security McAfee SaaS Endpoint Protection Worry-Free Business Security Services - - - - - - - Norton Small Business Basic license mgmt. only

KASPERSKY SMALL OFFICE SECURITY KEY PRODUCT DIFFERENTIATORS Ease of use Complete and effective protection Low system impact Supports platforms specifically designed for VSB 30

KASPERSKY SMALL OFFICE SECURITY 4 Product presentation