Grid.il The Israeli Association of Grid Technologies (IGT(

www.Grid.org.il The Israeli Association of Grid Technologies (IGT( www.Grid.org.il Cloud Computing Pay-per-Use for On-Demand Scalability ?Why Now Avner Algom [email protected] Cloud Computing: Pay-per-Use for On-Demand Scalability

www.Grid.org.il About IGT Knowledge sharing and networking Grid/Cloud Technologies – Industry Oriented Conferences Work Groups Knowledge Center Workshops Lab International Collaborations Cloud Computing: Pay-per-Use for On-Demand Scalability

www.Grid.org.il IGT2008 – The World Summit of Cloud Computing December 1-2, 2008, Israel http://www.cloudcomputing.org.il Cloud Computing: Pay-per-Use for On-Demand Scalability

www.Grid.org.il Cloud computing is about much more than technological capabilities. Technology is the mechanism, but, as in any shift in business, the driver is economics. Nicholas Carr,The author of “The Big Switch” Cloud Computing: Pay-per-Use for On-Demand Scalability

www.Grid.org.il Better Economics We want to pay only for what we use And we want to control it accurately. Cloud Computing: Pay-per-Use for On-Demand Scalability

www.Grid.org.il Cloud is the business implementation of the Grid Philosophy Power Grid Compute Grid Provides On-Demand Transparent Services Pay per Use The Network is the Computer Cloud Computing: Pay-per-Use for On-Demand Scalability

www.Grid.org.il Popularity 22 Sep. 2008 Cloud Computing: Pay-per-Use for On-Demand Scalability

www.Grid.org.il Grid and Clouds Cloud computing Classic Grid Computing Issue Reduce IT costs. On-demand scalability for all applications, including research, development and business applications. To enable the R&D community to achieve its research goals in reasonable time. Computation over large data sets, or of paralleizable compute-intensive applications. Why we need it? (The Problem) Mainly Industry First - Academia Second – certain industries Main Target Market Hosted by commercial companies, paid-for by users. Based on the economies of scale and expertise. Only pay for what you need, when you need it: (On- Demand Pay per Use). Academia Sponsor-based (Mainly government money). Business Model – Where the money comes from? Cloud Computing: Pay-per-Use for On-Demand Scalability Industry pays Internal Implementations.

www.Grid.org.il Cloud Market "The future is about having a platform in the cloud," Microsoft Chief Steve Ballmer said of the trend in a July, 2008 e-mail to employees. Cloud Computing: Pay-per-Use for On-Demand Scalability

Cloud Market www.Grid.org.il ,By 2012“ percent of Fortune 1000 companies 80 will pay for ,some cloud computing service And percent of them 30 will pay for .”cloud computing infrastructure Gartner, 2008 Cloud Computing: Pay-per-Use for On-Demand Scalability

www.Grid.org.il EC2 – “Google of the Clouds” According to Vogels, 370,000 developers have registered for Amazon Web Services since their debut in 2002, and the company now spends more bandwidth on the developers than it does on e-commerce. http://www.theregister.co.uk/2008/06/26/amazon trumpets web services/ In the last two months of 2007 usage of Amazon Web Services grew by 40% 131 million revenues in Q1 from AWS 60,000 customers The majority of usage comes from banks, pharmaceuticals and other large corporations Cloud Computing: Pay-per-Use for On-Demand Scalability

www.Grid.org.il Coming up - The Cloud Market Where do you want to Cloud today? External Cloud C External Cloud A Utility Computing Saas External Cloud B SLA Utility Computing Saas Cloud Cloud Search Search Engine Engine Compare Cost/performance Cloud Computing: Pay-per-Use for On-Demand Scalability Utility Computing Saas

www.Grid.org.il Cloud Computing: Pay-per-Use for On-Demand Scalability

www.Grid.org.il Cloud Computing: Pay-per-Use for On-Demand Scalability

www.Grid.org.il Why Now? Its all about the economics of scalability Enabled by technology maturity Cloud Computing: Pay-per-Use for On-Demand Scalability

www.Grid.org.il Why Now? (Data) On-Line Data Growth needs On-Demand Scalability Cloud Computing: Pay-per-Use for On-Demand Scalability

Why Now? (Concepts) Technology Maturity www.Grid.org.il dI nf r as tru re c tu tru tua Vir Or ien te ras a liz n SLA Scalability-On-Demand Service Based Logical Computer tio Se rvi ce Inf ctu re Grid Network Resources SOA Cloud Computing: Pay-per-Use for On-Demand Scalability Network Performance Virtualization

www.Grid.org.il Why Now? (Technology Enablers) The Virtualization Technologies – More Software on less Hardware Multi Core and RAM size LAN/WAN Performance Internet maturity: Bandwidth & Web 2.0 Thanks in part to multi-core processors, it “doesn't even make sense” to run a machine without a virtual layer. By the end of next year, VMware should have the technology to allow for seamless switching between in- house and external clouds. Mendel Rosenblum, co-founder and chief scientist of VMware Open Virtualization Format (OVF) 1.0.0a is made public by DMTF Cloud Computing: Pay-per-Use for On-Demand Scalability

Why Now? (Virtualization) www.Grid.org.il Data Grid GigaSpaces EC2 Virtualization of distributed data (VMware DRS, Citrix Provisioning) Grid Virtualization Grid Computing applications: UnivaUD, CycleComputing, GridGain Load Balance HA Network OS1 OS2 OS Virtualization OS3 OS4 OS1 OS2 OS Virtualization OS3 OS4 Cloud Computing: Pay-per-Use for On-Demand Scalability OS1 OS2 OS Virtualization OS3 OS4 Scale Out OS1 OS2 OS Virtualization OS3 OS4 OS1 OS2 OS Virtualization OS3 OS4 The economic factor More software on less hardware Servers & Desktops

www.Grid.org.il The Virtualization Spectrum Cloud Computing: Pay-per-Use for On-Demand Scalability

Cloud in the Enterprise www.Grid.org.il Business Scalability & Flexibility External Cloud A External Cloud B Utility Computing Saas Utility Computing Saas IT Scalability and Flexibility Service-Oriented Infrastructure Virtualization Network Resources CPUs Storage Cloud Computing: Pay-per-Use for On-Demand Scalability VLans RAM OS1 OS2 OS3 OS4 VM Servers

www.Grid.org.il Why Now? (Economy) - CIOs - Do more with Less (Energy costs / Recession will boost it) - Lower cost for Scalability - Enterprise IT budget - Spending 80% on MAINTENANCE - In average, we utilize only 15% of our computing resources capacity - Peak Times economy -The Enterprise IT is not its core business - Psychology of Internet/Cloud trust (SalesForce, Gmail, Internet banking, etc.) - Ideal for Developers & SMB Cloud Computing: Pay-per-Use for On-Demand Scalability

www.Grid.org.il Why Now? (Benefits) Cost savings, leveraging economies of scale Pay only for what you use Resource flexibility Rapid prototyping and market testing Increased speed to market Improved service levels and availability Self-service deployment Reduce lock-in and switching costs Cloud Computing: Pay-per-Use for On-Demand Scalability

www.Grid.org.il Clouds Types VM Based (EC2, GoGrid) Storage Based (EMC, S3) Customers Applications based (Google) Cloud Applications based (SalesForce) Grid Computing/HPC/GPGPU Applications Mobile Clouds (iPhone UI, WEB APPS) Private Clouds Cloud of Clouds SaaS PaaS IaaS Cloud Computing: Pay-per-Use for On-Demand Scalability

www.Grid.org.il Challenges Security and Trust Customer SLA – compare Cost/Performance Dynamic VM migration – Unique Universal IP Clouds Interoperability Data Protection & Recovery Standards: Security, SLA, VMs Management Tools Integration with Internal Infrastructure Small compact economical applications Cost/Performance prediction and measurement Keep it Transparent and Simple Cloud Computing: Pay-per-Use for On-Demand Scalability

www.Grid.org.il Summary Cloud Computing - The New IT Economy Pay-per-Use for On-Demand Scalability All major vendors are investing in Clouds Cloud Trading Market will evolve VM will be mobile across clouds Mobile phones (iPhone) cloud users International implications (Access to Data) Cloud Computing: Pay-per-Use for On-Demand Scalability

!Thank you www.Grid.org.il See you at IGT2008 The World Summit of Cloud Computing December 1-2, 2008, Israel http://www.cloudcomputing.org.il Cloud Computing: Pay-per-Use for On-Demand Scalability