Example: Capability and Technology Capability FYXX FYAA FYBB

Example: Capability and Technology Capability FYXX FYAA FYBB Technology * This document contains forward–looking statements based on current expectations, forecasts and assumptions of the Company that involve risks and uncertainties. Forward looking statements are subject to risks and uncertainties associated with the Company's business that could cause actual results to vary materially from those stated or implied by such forward-looking statements. 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Product 1 Product 2 Product 3 Example: Multiple Products Q1-2007 2nd Half 2007 Q2-2007 1st Half 2008 i a j b f e c b f d b g a g e c a l c h k d d * This document contains forward–looking statements based on current expectations, forecasts and assumptions of the Company that involve risks and uncertainties. Forward looking statements are subject to risks and uncertainties associated with the Company's business that could cause actual results to vary materially from those stated or implied by such forward-looking statements. 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Illustrate Credibility Q1 2006 Announced Q3 2005 Reduced power consumption Q3 2005 New development platform Q3 2004 Q1 2004 Mobile broadband Camera processor Delivered Support for Sprint, Cingular 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Implementation Timeline Today A B C Evaluate Tip: Put timeline into table J Commit Announce D F Q1 M A M Q2 J Ship J A Q3 S O N D Q4 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Toolkit and Applications C B Toolkit A 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Common Architecture 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Platform Strategy Our products and services Partner products and services 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Segmentation Strategy 2 3 1 Q1 t3 2 Q2 en Se gm m Se g Se gm en t en t 1 X Q3 Q4 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Enhance and Extend Plan In development Current 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Portfolio Strategy TBD TBD Product 3 V1 Product 3 V2 Product 2 V1 Product 2 V2 Product 1 V1 Architecture V1 Product 1 V2 V2 V3 TBD TBD 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Multiple Version Functionality V1 V2 Q1 V3 Q2 V4 Q3 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Mid-market Strategy High-end competitor Mid-market Low-end competitor 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: High-Low Strategy Enterprise Home office 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

scalability metric Example: Scalability 2 Q3/07 Q4/07 H1/08 H2/08 TBD 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Integrating Acquisitions Curren t Future Lorem Ipsem Magna Veniam 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Analyst Briefing Vision Architecture 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Personas Shipping System Designer Firmware Engineer Software Engineer 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: Services Our Professional Services 3rd party implementers Customer self serve Release 1 Release 2 Release 3 Release 4 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: After Q2-2007 Operational Simplicity Q4-2007 Synchronize Data H1-2008 Analytics H2-2008 Central Services Less detail for different audience 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.

Example: After Hyperlink to more detail for different audiences Sed diam nonummy Nibh eusmod Tincidunt Laoreet Dolore H1-2008 Analytics 1993-2007 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.