Defining Hospitality & Tourism Back to Table of Contents

Defining Hospitality & Tourism Back to Table of Contents

Chapter 1 Defining Hospitality & Tourism Defining Hospitality & Tourism The World of Hospitality & Tourism Hospitality & Tourism: Past and Present 2

Defining Hospitality & Tourism Chapter Objectives Describe the the hospitality and tourism industries. Identify the segments of the hospitality and tourism industries. Define service as a product. Explain the importance of service to the hospitality and tourism industries. Describe the origins of lodging and food service. Identify trends in the hospitality and tourism industries. 3

Defining Hospitality & Tourism The Importance of Hospitality and Tourism Hospitality and tourism encompass more than 15 related businesses. American hospitality and tourism businesses employ more than 8 million people. Section 1.1 4

Defining Hospitality & Tourism Industry Segments The hospitality industry includes hotels, motels, inns, and bed-andbreakfasts (B&Bs). hospitality industry a group of businesses composed of establishments related to lodging and food-service management bed-and-breakfasts (B&Bs) small unique inns that offer a full breakfast with a night’s stay Section 1.1 5

Defining Hospitality & Tourism Industry Segments There are many opportunities in the tourism industry. Section 1.1 tourism industry a group of businesses that encompass travel/ transportation vendors for air, rail, auto, cruise, and motor-coach travel, and promote travel and vacations 6

Defining Hospitality & Tourism Industry Segments Other providers hospitality and tourism include: Recreational facilities Meeting planning services Sports and entertainment Section 1.1 7

Industry Segments Lodging Food Service Travel Tourism Sports & Entertainment Hotels QSR restaurants Cruise lines DMOs Arenas Motels Catering companies Rail service CVBs Arts centers B&Bs Banquet facilities Car rentals Tour operators Theaters Resorts Fine-dining restaurants Motor coach Visitor centers Parks Section 1.1 8

Defining Hospitality & Tourism Products as Service When marketing the service side of the hospitality and tourism industries, you need to consider the variables of perishability, intangibility, and changeability. variables factors that can cause something to change or vary perishability the probability of a product ceasing to exist or becoming unusable within a limited amount of time intangibility a state of being abstract, as are things that cannot be touched changeability a condition of being subject to change or alteration Section 1.1 9

Defining Hospitality & Tourism Hospitality & Tourism Today Tourism was not common until the late 1800s. Today hospitality and tourism are global industries. Future success depends on understanding consumers’ needs and preparing for them. Section 1.1 10

Defining Hospitality & Tourism 1.1 1. What are the segments of the hospitality and tourism industries? 2. What is the difference between goods and services? 3. Identify three variables of hospitality and tourism products. Section 1.1 11

Defining Hospitality & Tourism History of Hospitality The word hospitality is derived from the Latin word hospes, meaning “guest, visitor, or one who provides lodging for a guest or visitor.” Section 1.2 12

Defining Hospitality & Tourism History of Hospitality The first fixed-price menus for food appeared in a type of tavern called an ordinary. By the end of the 13th century, the horse-drawn coach led to the development of wayside inns known as post houses. Section 1.2 13

Defining Hospitality & Tourism History of Hospitality Some early inns were named and identified by easily recognized symbols that were later replaced with coats of arms to signify the territories of noble families. Examples of names include White Swan, Black Bear, and Green Dragon. Section 1.2 14

Defining Hospitality & Tourism History of Hospitality The word restaurant comes from the Latin word restaurare, which means “to restore.” Because of the French Revolution in the late 1700s, many chefs of the French nobility were settling throughout Europe. By the 1800s, numerous fine eating-and-drinking establishments were operating globally. Section 1.2 15

Defining Hospitality & Tourism History of Tourism The word travel is related to the French word travail, which means “work.” Throughout history, the growth of tourism has relied upon the development of transportation systems to reduce the work involved with traveling. Section 1.2 16

Defining Hospitality & Tourism History of Tourism The wheel was invented around 3,000 B.C. The Egyptians advanced travel by building the first water vessels around 2,000 B.C. Tourism began as an outgrowth of travel during the Greek and Roman Empires, beginning in the 5th century B.C. Section 1.2 17

Defining Hospitality & Tourism History of Tourism Travel by missionaries and priests increased after the fall of the Roman Empire in the 5th century A.D. During the Renaissance period of the 14th, 15th, and 16th centuries, innovative ocean exploration took place. On land, the grand tour became popular for the aristocracy. Section 1.2 18

Defining Hospitality & Tourism History of Tourism The Industrial Revolution of the 1700s led to rail service. In the 1900s, mass production of the automobile and the construction of superhighways made more destinations accessible to more travelers. The Wright brothers’ experiment with the first airplane launched today’s modern air-travel system. Section 1.2 19

Defining Hospitality & Tourism Trends in Hospitality & Tourism Categories of trends in hospitality and tourism are: Safety Diversity Ecology – Ecotourism Markets – Market segments Convenience Section 1.2 diversity ethnic variety as well as socioeconomic and gender variety in a group or society ecotourism a branch of tourism encompassing adventure tourism and sustainable development of regions for future generations market segments groups of consumers categorized by specific characteristics to create a target market 20

Defining Hospitality & Tourism Technology For hospitality and tourism, technology is very visible in the areas of marketing and communication. Specific applications include: Web sites Section 1.2 Internet access Informationmanagement systems Guest services 21

Defining Hospitality & Tourism Looking Forward The future of the hospitality and tourism industries looks bright. There are promising opportunities and challenges for people who are interested in these fields. Section 1.2 22

Defining Hospitality & Tourism Take a Tour Online Operating an e-tail business ondestinations an electronic channel—the The best pictures of exotic travel used to be Web—can be costly, duedisplays to design, delivery, returns, and found on cardboard-cutout in travel agency windows. expenses. Butoperating these days you can see and find out about exciting travel locations online. Though Many larger dot-com companies crashed in the small stores likestates, Harrisand Cyclery of West Newton, For1990’s, example, most cities, countries have official Massachusetts, actually increase sales using a basic Web travel tourism sections on their official Web sites. site.and Today, a third of Harris’s bicycle business ridesMany in onof these easy to find because theypersonal have addresses the sites Web are to get hard-to-find parts and service. that are as simple as www.nameoftheplace.com. Describe an e-business’s home page to your class after viewing one through marketingseries.glencoe.com. For more information, go to marketingseries.glencoe.com. Section 1.2 23

Defining Hospitality & Tourism 1.2 1. What is the tourism industry? 2. What is the origin of the term hospitality? 3. What are three future trends in hospitality and tourism? Section 1.2 24

Defining Hospitality & Tourism Checking Concepts 1. Define the hospitality industry. 2. Define the the tourism industry. 3. Describe the segments of the hospitality industry and those of the tourism industry. continued tourism industry 1. The 2. 3. Segments The hospitality of the is a groupisofindustry industry hospitality a group businesses that and of businesses include lodging encompass composed food service. of travel/transportation establishments Segments of the vendors for air, rail, related to tourism industry lodging auto, cruise, and and include food-service travel, motor-coach travel, management. tourism, andtravel sports and promote and entertainment and vacations. events. 25

Defining Hospitality & Tourism Checking Concepts 4. Explain the meaning of service and provide examples in hospitality and tourism. 5. Identify three variables that affect the marketing of service in hospitality and tourism. 4. The 5. 6. A service three is word variables an intangible are hospitality perishability, thing is that is a taskfrom intangibility, derived performed and the for customers changeability. Latin word hospes, by a business.“guest, meaning visitor, or one who provides lodging for a guest or visitor.” 6. Explain the origin of the word hospitality. continued 26

Defining Hospitality & Tourism Checking Concepts 7. Identify examples of tourism during the Renaissance. Critical Thinking 8. Discuss how technology is used in hospitality and tourism. During the Renaissance of 7. Applications 8. th th th (the 14 , 15 in , and technology the16 centuries), tours hospitalitygrand and tourism became popular for young industries include: the aristocratic men. These use of Web sites; tours involved two- to fiveInternet access offered year travels to study the in hotels and andculture other of language locations; informationanother country. This was management systems; also a period when royal courts financed ocean and guest services. voyages of discovery to find new lands and seatrade routes. 27

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