DAVIS INDUSTRIES CRM MARKETING WEB EVENT – PROJECT X

DAVIS INDUSTRIES CRM MARKETING WEB EVENT – PROJECT X

Project X Plan of Action Hype Navigation 6 weeks out, post countdown website with silhouettes of people holding signs walking in and standing around As the countdown runs, prize codes will appear for random visitors to the site. As the countdown runs down, more and more of the silhouettes arrive and then begin to reveal the person The silhouettes are revealed to be celebrities (well-known, but not ridiculous. Think Penn and Teller, not Kim Kardashian) When the countdown hits zero, the people all flip over their signs to read different areas of the site. The signs become clickable links to the areas of the site. Content Any prize codes can be redeemed for amazing prizes (since the budget is unlimited, think cars, vacations, cash) The other linked areas of the site feature three areas of the company’s new CRM – ease of use, return on investment, and flexibility Ease of Use Area features a live lightbox demo site of the workflow configuration tool. Users are invited to setup a workflow. Upon entering information, the “mock” tool actually sends them a sample communication from their design. Return on Investment Flexibility Area features a simulation game where the users run their choice of two companies – “CRM Inc.” or Anti-CRM, LLC.” The simulations allow for customers, income, expenses, and marketing campaigns. The “Anti-CRM, LLC.” simulation always results in a bankruptcy. The “CRM Inc.” simulations always ends with an IPO and a rich retirement. Each simulation runs with a series of set animations. This area runs a video storyline built into the site itself. The video follows a “choose your own adventure” style and will pause occasionally to allow the user to choose one of three paths. Each path sequence generates a unique story highlighting the flexibility of different CRM uses. The celebrities from the countdown page have cameos in the video.

NEEDED RESOURCES – HARDWARE/SOFTWARE Website Design Software (Dreamweaver, etc.) Video Editing Software (Camtasia, etc.) 4K Video Cameras Greenscreen Studio High Quality Audio Equipment High Quality Prize Items (Cars, Vacations, Cash) Game Design Software (Probably Java)

NEEDED RESOURCES – TALENT/SKILLS Several (At Least 6) Celebrities for Hype Site and Adventure Video Cameos Voiceovers for Various Areas of the Site Videographers Composers “Extras” for video Models/Actors for Game Simulation Marketing Staff for Driving Hype Site Web, TV, Billboard, Etc. Advertising Travel Agents for Vacation Prizes

NEEDED RESOURCES – TIME 64 Weeks to Cast Celebrities and Actors/Models, Commission Composers, and Produce All Game and Video Content for the Site 16 Weeks to Develop and Release Hype Site 2 Weeks of Built-in Runoff time 6 Weeks to Run Countdown With Heavy Marketing Total – 88 Weeks