DATA ANALYTICS INTRODUCTION GUIDE

DATA ANALYTICS INTRODUCTION GUIDE

WHAT'S INSIDE Why Partner with SKALE? 1 Agency Partnership Tiers 3 Our Agency Onboarding Journey 4 How to Activate SKALE’s Solutions 5 Benefits of SKALE’s Data Analytics platform 6 FAQs & Tutorial 7 Definition of Terms 8 Contact Us 1 0

Why Partner with SKALE? SKALE’s Agency Partners are generating 6-digit revenue (USD) from re-selling SKALE’s Technology Solutions Track In-Store Conversions and Demonstrate ROI to Clients New Revenue Share Opportunity Resell SKALE’s Technology (20% - 50% Mark Up on Discounted Pricing) Tech Fully Managed by SKALE) Opportunity to Increase Client Budgets and Total Size of Client Accounts Go beyond Tactical Campaigns, Help Clients Capture Customer Data Free Partnership Program No Frills, No Minimum Targets Full Access to Agency Resources 1

One Fully Integrated Platform for FMCG / CPG Businesses Drive In-Store Sales to Retail Partner, Capture First Party Customer Data, Go Direct-to-Consumer 1 5 Capture Shopper Receipt & First Party Customer Data 1 5 Reward Shoppers for every Receipt First Party Data (Name, Email, Mobile) and Transaction Data 2 2 6 Drive & Track In-Store Purchases with Digital Vouchers 6 99% Compatible with all POS 3 3 4 7 Deploy Gamified MicroApps / Whatsapp Chat anytime Marketing Campaigns that Drives Sales and Customer Data Capture Track Unique QR Code Scans Digital Engagement, Redemption or In-Store Check In All Your Offline Customer Data in 1 Place 7 Analytics 4 Automate Smart SMS / Email Re-engagement Up-sell / Cross-Sell to Every Shopper Convert Prospects into Shoppers Leverage on Customer, Shopper and Marketing Data for future marketing campaigns 2

AGENCY PARTNERSHIP TIERS *Annual tiers reset at end of each calendar year Early access to new product roll-outs for Standard and Advanced Modules SKALE reserves full discretion on its marketing and lead generation plans to generate leads for its agency partners SKALE shall align with its agency partner on its quarterly marketing budget and support 3

OUR AGENCY ONBOARDING JOURNEY Provide Access to Agency Portal Introduction to SKALE Signing of Standard Agency Partnership Agreement Demo(s) Ready to use Slides Rate Card Agreement FAQ Trainings for Sales Team / Account Managers / Digital Marketing C-Suite Introduction to Digital Marketers / Account Managers / (Optional) Proof-of-Concept With Agency’s Client 4

HOW TO ACTIVATE SKALE’S SOLUTIONS Standard Agency Creates Project via Dashboard Agency Requests SKALE Quotation From Partner Manager & Signs Off SKALE Activates Project Created by Agency Yes Advanced SKALE Reviews Requirements from Agency Does Agency Require Deck from SKALE? No Co-Pitch with Agency (SKALE as Technology Partner) SKALE provides Quotation and Est. Timeline 5

BENEFITS OF SKALE’S DATA ANALYTICS PLATFORM POWERFUL ORGANIZATION Choose the main data set, narrow it down by data filters based on your report criteria, and navigate data points on rows and columns to get a comprehensive report on your chosen data set. You can save views for future use and create visual representations of your report to share with others in your organization. SMS AND EMAIL AUTOMATION You can use our platform to create SMS and email campaigns, personalize various fields, and send them to specific customer segments. Our platform is an effective tool for building longlasting relationships with all types of customers, whether you want to reach first-time customers, active engagers, or brand advocates. PERFORMANCE AND REVENUE ATTRIBUTION Our dashboard uncovers the user’s campaign source, lifetime value, and actions taken in our platform, or on external channels such as your ecommerce marketplaces or physical stores. You can also measure the incentives (points, chances, and rewards) delivered and optimize campaigns to yield higher returns from users. ROBUST CUSTOMER SEGMENT CREATION Our segments are a way to filter, analyze, and act upon data and insights generated in our platform. You can build customer segments based on customer details, purchase data, conversions both online and offline, and lifetime value. 6

FAQS Do I need to fill out all fields (data set, columns, and data filter) in order to view the data? No. Simply select the data set you want to view. Can I just use the generic tab to get all the information I need? You may use the generic tab to uncover relevant data on user acquisition and engagement. How can I assess campaign performance in relation to my objectives? You can focus on a specific goal by going to the events tab. You can see how your user actions are translating to relevant KPIs in this section. How can I tell if the games are producing conversions? Navigate to the challenges tab to see data on your customers' online and in-store activities. What if I'd like to focus on a specific module? You can select a product-specific tab (vouchers, scratch card, etc.) to view data related to that product only. Can I export the data? Yes. You cannot, however, obtain your users' full names, email addresses, or mobile phone numbers. This data can be requested from SKALE's TUTORIAL The remaining fields can be used to narrow down the data points that will appear in the table below. 7

DEFINITION OF TERMS General Event Vouchers Spin Wheel This section contains high level data on your customer. You’ll see the user demographics, campaign source, engagement metrics, incentives delivered, and other crucial data points related to the user. This shows the actions taken by the user within the platform. You can filter by goals, reward name, games, and more. This section uncovers data on your digital vouchers. It shows real-time metrics on your voucher campaign performance such as downloads, in-store redemptions, user source, and more. This shows data specific to the Spin & Win game. See the points or chances delivered per user, the number of rewards delivered, and more. Challenge Know what challenges are users completing s as they play the games you’ve launched. You’ll see data on specific challenges such as the overall conversion breakdown, chances used, and more. Data sets The main data point that you’d like to focus on. Data sets very per section. View You can select specific data categories that matter Columns the most for the report. Options selected would appear in the table section below. Data filter You can further filter down by selecting specific options under the data categories selected. Select a view You can select a saved view from your past reports. Create a Generate the data categories in the table below. view Table You can drag and drop data categories in the column and row sections to generate a data breakdown for each category. You can select the type of data that you’d like to generate for data point: count, sum, average, median, etc. 8

User email The email provided by the user upon registration Referred users The users referred by past players in the challenges Total session duration The overall time each user had spent on the platform UTM source Where the user came from when he/she registered UTM campaign The campaign name that led to the user’s conversions Source of The platform module that delivered the points/chance points/chances to the user. s Voucher series status Shows the total number of active, inactive, and expired vouchers Total transaction amount The total transaction amount captured by the receipt sent by the user No. of unique voucher downloaded Shows how many users downloaded/redeemed the promotion No. of vouchers downloaded/redee med Shows the total number of downloads/redemptions across all platforms No. of transactions Total number of purchases shared by the user through various methods (receipt uploads, QR code scans, order numbers, etc.) Average transaction amount Average spend of users based on their purchase data Digital engagement Pertains to online conversions such as website visits, social media follows, in-game actions, and more. Voucher source The channel where the user came from when he/she downloaded the voucher Approval date The dates that the images sent by the user have been approved the platform’s admin Mobile verified The total number of mobile numbers that have been verified by the system In-store conversions Refer to actions done offline such as receipt uploads or in-store purchases. QR scans The number of times the QR codes generated by the platform have been scanned (online and offline) Reward name Breakdown of total rewards delivered categorized by the name provided by the admin Challenge name Breakdown of challenges completed categorized by type (receipt uploads, app installs, etc.) Total downloads Total number of voucher downloads across all platforms Game type The game played by the users in the platform Voucher title The title of the voucher provided by the admin upon voucher creation Voucher series type Shows tidal vouchers by type (in-store, online, physical item) 9

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