Cross-Selling Reference Guide Version 1.1 | Sep.2014 Select one of the

Cross-Selling Reference Guide Version 1.1 Sep.2014 Select one of the buttons to learn how to cross-sell that product with another solution. Message Archiver Backup Email Security Backup Message Archiver Firewall Web Filter Message Archiver Firewall Spam Firewall Message Archiver Copy

Sell Message Archiver Cross-Sell Backup Why? With Barracuda Backup, in the event of a major hardware, environmental or catastrophic failure, all archived email data and search indices are quickly restored. Ask: Q Do you backup your Message Archiver? Q: A: A For best practices, backup your Message Archiver in case of A human or mechanical error. Explain: When you protect the Message Archiver, the data is taken offsite for Disaster Recovery when using cloud replication. Global deduplication and cloud storage help the Message Archiver stay protected while reducing the backup storage footprint. Vault aged data offsite to Barracuda Cloud Storage or a secondary Barracuda Backup. In the event of a disaster, Barracuda will pre-load the most recent data and configuration settings stored in Barracuda Cloud Storage onto a replacement unit that ships next business day. Highlights: Backup Unified, cost-efficient data protection solution for physical and virtual environments Complete backup solution that’s easy to install and manage Cloud-based central management for seamless multisite administration Rapid local or remote recovery, preventing data loss and downtime Return to Index

Sell Message Archiver Cross-Sell Spam Firewall/Email Security S Why? Implement the Spam Firewall/Email Security Service to limit the sheer volume of mail that needs to be managed on your Exchange server and Message Archiver. Organizations take advantage of the easy search & retrieval capabilities of the Message Archiver and combine this with advanced email security and email management capabilities. The seamless integration also helps with compliance and risk management practices by complementing archiving with email encryption and context-aware data leakage prevention capabilities. Ask: Q: Q Do you need to encrypt outbound email communication? Highlights: Email Security Service A Seamless integration ensures secure email access Q Q Optimum email storage on encrypted, journaled messages and attachments The Barracuda Spam Firewall/Barracuda Email Security Service provides email encryption at no additional charge. Q: Are you worried about having your domain blacklisted because your organization was sending spam or A A viruses? Stop threats before they hit the network with cloud protection A: The Barracuda Spam Firewall/Barracuda Email Security Service scans all outgoing email for spam and viruses ensuring Q that all emails leaving your organization are legitimate and Q prevent spam/virus proliferation A A Q: Why are you archiving spam? Using the Barracuda Spam Firewall/Barracuda Email Security Service, you are able to effectively block spam emails before Return to Index

Sell Backup Cross-Sell Message Archiver Why? If your customer is buying Barracuda Backup to protect their Exchange environment, you have a great opportunity to tell the Exchange optimization story highlighting the benefits of the Message Archiver. Ask: Q Are you struggling to stay within your email server Q: Q backup window? A A Q Q A Q A A Archiving helps reduce backup windows by offloading messages from the email server, keeping backup times predictable. Q: Are you backing up a lo t of PST files? PST files can waste gigabytes of backup storage and clog backup networks. Archiving helps eliminate the need for PST files. Q Q Q: Are you using your backup system for long term retention of emails? A A A: Using an email archive keeps storage at predictable levels and keeps cost down. Q: How often are you asked to restore backups for end-user restores or eDiscovery? Highlights: Message Archiver Improves Exchange performance Message offloading reduces backup window Fast, low-cost, email storage and retrieval Return to Index

Sell Backup Cross-Sell Firewall Why? Barracuda’s comprehensive portfolio of security & storage products not only protect your data, but also your users, servers, and other network resources to ensure that your security infrastructure can keep up with your organization’s fast-paced growth. The Barracuda Firewall is a natural starting point as an anchor for providing scalable, best-of-breed network security without the limitations of a UTM. Ask: Q Have you increased your internet infrastructure Q: recently? A A As you increase your internet capacity, don’t forget to upgrade your Firewall to be able to take advantage of the Qextra bandwidth availability you now have Highlights: Firewall Secures network perimeter against intrusions, malware, DoS attacks and other Advanced Persistent Threats (APTs) A You protect your data in case it’s lost or destroyed - but how do you protect your data from being leaked or manipulated? Guarantee and manage bandwidth availability Q Q The Firewall allows you to set granular policies to control activities on social media sites and other file sharing applications. Granular control and monitoring A A How do you protect your users and network? The Firewall has built-in Intrusion Detection/Prevention technology that will provide real-time protection against zero-hour threats Return to Index

Sell Backup Cross-Sell Copy Why? Copy allows IT admins to restore files, providing instant access to them whenever and wherever needed. What Barracuda Backup does for backend systems, data, and applications – Copy does for endpoints and user data. By syncing user data to the cloud, Copy protects the important files and folders on laptops and desktops from accidental deletion or loss. Ask: Q Q A How do your users protect the data on their laptops andHighlights: desktops? We know that Backup protects the backend systems, data, and applications while Copy protect user data on laptops and desktops by syncing to Barracuda Cloud Storage. By pairing both appliances, you get a complete data protection solution Q Q for backend and end users. A How is worker productivity affected when systems, data, or applications go down and need to be restored from backup? Every minute your system is down or unavailable is lost productivity. The LiveBoot feature of Barracuda Backup brings the virtual machines back up in minutes. Adding Copy on top allows IT admins to instantly restore files and share with users, bridging the productivity gap during restores. Copy Fast and easy user data back up to Barracuda Cloud Storage Instant file access Easily accessible from Windows, Mac, Linux, iOS, Android, Windows Phone, and any web browser Return to Index

Sell Web Filter Cross-Sell Message Archiver Why? The Barracuda Web Filter provides extremely granular control over Web 2.0 sites and applications. Administrators can also configure the Barracuda Web Filter to archive outbound social media communications, like Facebook posts, tweets and web-based email to a message archival solution, like the Barracuda Message Archiver. These messages can be indexed and then mined for forensic analysis. Ask: Q Are you required to capture and preserve social media Q: Highlights: Q interactions? A A A: Using the Barracuda Message Archiver with the Barracuda Web Filter ensures that social media communications from corporate networks are always available for access and retrieval. Explain: Message Archiver Improves Exchange performance Message offloading reduces backup window Fast, low-cost, email storage and retrieval Easily retain, search, recover, and export email and socialmedia messages from anywhere. Monitor and archive social-network messages. Less possibility of leaked information that could lead to liability issues, or the damaging effects of cyber-bullying. Regulate Web 2.0 applications and set alerts to know when suspicious activity occurs. Return to Index

Sell Web Filter Cross-Sell Firewall Why? The combined power of the Barracuda Web Filter and the next-generation Barracuda Firewall offers scalability and best-of-breed network security without the limitations of a UTM. These centrally managed solutions can provide best-in-class capabilities around application control, bandwidth management, user visibility, remote device security, policy enforcement, and more. Ask: Q Do you need to shape traffic or prioritize bandwidth? A The Barracuda Firewall can set policies differentiating between different types of application traffic to provide the optimal allocation of bandwidth availability Q A A Q Q A Do you need granular control and visibility into nonweb-based applications? The Barracuda Firewall is a next-generation, applicationaware firewall that can provide granular control and visibility into specific application traffic Do you need to create a VPN for remote users/sites to access network resources? The Barracuda Firewall allows administrators to create both site-to-site and client-to-site VPN connections that use industry-leading encryption standards for ultimate security Highlights: Firewall Secures network perimeter against intrusions, malware, DoS attacks and other Advanced Persistent Threats (ADTs) Guarantee and manage bandwidth availability Granular control and monitoring Return to Index

Sell Spam Firewall Cross-Sell Message Archiver Why? Having a Spam Firewall and a Message Archiver allows customers to keep the bad stuff out and the good stuff in. Many organizations save email for regulatory requirements, corporate governance or because they are part of a government body that’s required to keep public records for extended periods of time, or to lighten the load on the email server for better performance and faster backups. As a result, Administrators look for opportunities to reduce costs and improve the efficiency of their Exchange servers. Ask: Q Do you currently have an email archiving system with Highlights: an email retention policy? A Barracuda Message Archiver keeps email only as long as needed with customizable retention policies. Q Q A Are you frequently asked to find older emails for compliance or eDiscovery? Barracuda Message Archiver provides fast, low-cost discovery, Q preservation, and retrieval. Message Archiver Improves Exchange performance Message offloading reduces backup window Fast, low-cost, email storage and retrieval A Do you need to add additional Exchange storage sooner than planned ? Q Q Message Archiver applies email deduplication and compression A A that reduces storage size . Q A Are you planning an email upgrade or migration anytime soon? Return to Index

Cross-Selling Reference Guide Version 1.1 Sep.2014 Select one of the buttons to learn how to cross-sell that product with an other solution. Message Archiver Backup Email Security Backup Message Archiver Firewall Web Filter Message Archiver Firewall Spam Firewall Message Archiver Copy

Sell Message Archiver Cross-Sell Backup Why? With Barracuda Backup, in the event of a major hardware, environmental or catastrophic failure, all archived email data and search indices are quickly restored. Ask: Q Do you backup your Message Archiver? Q: A: A For best practices, backup your Message Archiver in case of A human or mechanical error. Explain: When you protect the Message Archiver, the data is taken offsite for Disaster Recovery when using cloud replication. Global deduplication and cloud storage help the Message Archiver stay protected while reducing the backup storage footprint. Vault aged data offsite to Barracuda Cloud Storage or a secondary Barracuda Backup. In the event of a disaster, Barracuda will pre-load the most recent data and configuration settings stored in Barracuda Cloud Storage onto a replacement unit that ships next business day. Highlights: Backup Unified, cost-efficient data protection solution for physical and virtual environments Complete backup solution that’s easy to install and manage Cloud-based central management for seamless multisite administration Rapid local or remote recovery, preventing data loss and downtime Return to Index

Sell Message Archiver Cross-Sell Spam Firewall/Email Security S Why? Implement the Spam Firewall/Email Security Service to limit the sheer volume of mail that needs to be managed on your Exchange server and Message Archiver. Organizations take advantage of the easy search & retrieval capabilities of the Message Archiver and combine this with advanced email security and email management capabilities. The seamless integration also helps with compliance and risk management practices by complementing archiving with email encryption and context-aware data leakage prevention capabilities. Ask: Q: Q Do you need to encrypt outbound email communication? A The Barracuda Spam Firewall/Barracuda Email Security Service provides email encryption at no additional charge. Q Q: Are you worried about having your domain blacklisted because your organization was sending spam or A viruses? Highlights: Email Security Service Seamless integration ensures secure email access Optimum email storage on encrypted, journaled messages and attachments Stop threats before they hit the network with cloud protection A: The Barracuda Spam Firewall/Barracuda Email Security Service scans all outgoing email for spam and viruses ensuring Q that all emails leaving your organization are legitimate and Q prevent spam/virus proliferation A A Q: Why are you archiving spam? Using the Barracuda Spam Firewall/Barracuda Email Security Return to Index

Sell Backup Cross-Sell Message Archiver Why? If your customer is buying Barracuda Backup to protect their Exchange environment, you have a great opportunity to tell the Exchange optimization story highlighting the benefits of the Message Archiver. Ask: Q Are you struggling to stay within your email server Q: Q backup window? A A Q Q A Q A A Archiving helps reduce backup windows by offloading messages from the email server, keeping backup times predictable. Q: Are you backing up a lo t of PST files? PST files can waste gigabytes of backup storage and clog backup networks. Archiving helps eliminate the need for PST files. Q Q Q: Are you using your backup system for long term retention of emails? A A A: Using an email archive keeps storage at predictable levels and keeps cost down. Q: How often are you asked to restore backups for end-user restores or eDiscovery? Highlights: Message Archiver Improves Exchange performance Message offloading reduces backup window Fast, low-cost, email storage and retrieval Return to Index

Sell Backup Cross-Sell Firewall Why? Barracuda’s comprehensive portfolio of security & storage products not only protect your data, but also your users, servers, and other network resources to ensure that your security infrastructure can keep up with your organization’s fast-paced growth. The Barracuda Firewall is a natural starting point as an anchor for providing scalable, best-of-breed network security without the limitations of a UTM. Ask: Q Have you increased your internet infrastructure Q: recently? A A As you increase your internet capacity, don’t forget to upgrade your Firewall to be able to take advantage of the Q Qextra bandwidth availability you now have A Q A You protect your data in case it’s lost or destroyed - but how do you protect your data from being leaked or manipulated? Highlights: Firewall Secures network perimeter against intrusions, malware, DoS attacks and other Advanced Persistent Threats (APTs) Guarantee and manage bandwidth availability Granular control and monitoring The Firewall allows you to set granular policies to control activities on social media sites and other file sharing applications. How do you protect your users and network? The Firewall has built-in Intrusion Detection/Prevention technology that will provide real-time protection against zero-hour threats Return to Index

Sell Backup Cross-Sell Copy Why? Copy allows IT admins to restore files, providing instant access to them whenever and wherever needed. What Barracuda Backup does for backend systems, data, and applications – Copy does for endpoints and user data. By syncing user data to the cloud, Copy protects the important files and folders on laptops and desktops from accidental deletion or loss. Ask: Q Q A How do your users protect the data on their laptops andHighlights: desktops? We know that Backup protects the backend systems, data, and applications while Copy protect user data on laptops and desktops by syncing to Barracuda Cloud Storage. By pairing both appliances, you get a complete data protection solution Q Q for backend and end users. A How is worker productivity affected when systems, data, or applications go down and need to be restored from backup? Every minute your system is down or unavailable is lost productivity. The LiveBoot feature of Barracuda Backup brings the virtual machines back up in minutes. Adding Copy on top allows IT admins to instantly restore files and share with users, bridging the productivity gap during restores. Copy Fast and easy user data back up to Barracuda Cloud Storage Instant file access Easily accessible from Windows, Mac, Linux, iOS, Android, Windows Phone, and any web browser Return to Index

Sell Web Filter Cross-Sell Message Archiver Why? The Barracuda Web Filter provides extremely granular control over Web 2.0 sites and applications. Administrators can also configure the Barracuda Web Filter to archive outbound social media communications, like Facebook posts, tweets and web-based email to a message archival solution, like the Barracuda Message Archiver. These messages can be indexed and then mined for forensic analysis. Ask: Q Are you required to capture and preserve social media Q: Highlights: Q interactions? A A A: Using the Barracuda Message Archiver with the Barracuda Web Filter ensures that social media communications from corporate networks are always available for access and retrieval. Explain: Message Archiver Improves Exchange performance Message offloading reduces backup window Fast, low-cost, email storage and retrieval Easily retain, search, recover, and export email and socialmedia messages from anywhere. Monitor and archive social-network messages. Less possibility of leaked information that could lead to liability issues, or the damaging effects of cyber-bullying. Regulate Web 2.0 applications and set alerts to know when suspicious activity occurs. Return to Index

Sell Web Filter Cross-Sell Firewall Why? The combined power of the Barracuda Web Filter and the next-generation Barracuda Firewall offers scalability and best-of-breed network security without the limitations of a UTM. These centrally managed solutions can provide best-in-class capabilities around application control, bandwidth management, user visibility, remote device security, policy enforcement, and more. Ask: Q Do you need to shape traffic or prioritize bandwidth? A The Barracuda Firewall can set policies differentiating between different types of application traffic to provide the optimal allocation of bandwidth availability Q A A Q Q A Do you need granular control and visibility into nonweb-based applications? The Barracuda Firewall is a next-generation, applicationaware firewall that can provide granular control and visibility into specific application traffic Do you need to create a VPN for remote users/sites to access network resources? The Barracuda Firewall allows administrators to create both site-to-site and client-to-site VPN connections that use industry-leading encryption standards for ultimate security Highlights: Firewall Secures network perimeter against intrusions, malware, DoS attacks and other Advanced Persistent Threats (ADTs) Guarantee and manage bandwidth availability Granular control and monitoring Return to Index

Sell Spam Firewall Cross-Sell Message Archiver Why? Having a Spam Firewall and a Message Archiver allows customers to keep the bad stuff out and the good stuff in. Many organizations save email for regulatory requirements, corporate governance or because they are part of a government body that’s required to keep public records for extended periods of time, or to lighten the load on the email server for better performance and faster backups. As a result, Administrators look for opportunities to reduce costs and improve the efficiency of their Exchange servers. Ask: Q Do you currently have an email archiving system with Highlights: an email retention policy? A Barracuda Message Archiver keeps email only as long as needed with customizable retention policies. Q Q A Are you frequently asked to find older emails for compliance or eDiscovery? Barracuda Message Archiver provides fast, low-cost discovery, Q preservation, and retrieval. Message Archiver Improves Exchange performance Message offloading reduces backup window Fast, low-cost, email storage and retrieval A Do you need to add additional Exchange storage sooner than planned ? Q Q Message Archiver applies email deduplication and compression A A that reduces storage size . Q A Are you planning an email upgrade or migration anytime soon? Return to Index