COLLEGE OF CENTRAL FLORIDA Strategic Enrollment Management and Student

COLLEGE OF CENTRAL FLORIDA Strategic Enrollment Management and Student Completion Management Plan 1

A PRESENTATION FOR CENTRAL FLORIDA COMMUNITY COLLEGE And the Student Development Commission BY TIMOTHY G. WISE, Ed.D. 2

What is SEM? Strategic enrollment management is a concept and process that enables the fulfillment of institutional mission and students’ educational goals. 3

Promoting Student Success: The Student Success Continuum Recruitment / Marketing Orientation Classroom experience Co-curricular support Degree/goal attainment Student’s college career Admission Financial support Academic support Retention 4

The Student Success Continuum Traditional Enrollment Perspective Recruitment / Marketing Orientation Classroom experience Co-curricular support Degree/goal attainment Student’s college career Admission Financial support Academic support Retention 5

The Student Success Continuum The SEM Perspective Recruitment / Marketing Orientation Classroom experience Co-curricular support Degree/goal attainment Student’s college career Admission Financial Aid Academic support Retention 6

The Enrollment Hierarchy of Needs Meeting Goals Typical starting point Tactics Strategies DATA Starting point for long term success Enrollment Infrastructure Structure, Staffing, Skills, Systems, Service Clear Mission and Goals 7

Building Effective Business Practices The S's – – – – – Shared values Structure Staffing Skills Systems 8

Building Effective Business Practices The 5 S's – Shared – – – – Structure Staffing Skills Systems Alignment with institutional mission Alignment of EM values staff Mission / Vision statement for department 9

Building Effective Business Practices The 5 S's Effective – Shared values Leadership – Structure – – – Staffing Skills Systems Decision making Supervision 10

Building Effective Business Practices The 5 S's There's never enough – Shared values Is staff deployed – Structure – Staffing – Skills – Systems strategically to respond to changing business practices? 11

Building Effective Business Practices The 5 S's – – – Shared values Do you have the right skills represented on Structure your staff? Staffing – Skills – Systems Are your skill sets changing with new systems and strategies? 12

Building Effective Business Practices The 5 S's Revising – Shared values processes/work flow – – – Structure Staffing Skills – Systems Strategic use of emerging technologies Web services E-Recruiting 13

The Student Decision Timeline First-year, TraditionalNational decision date Student Decision Stages – HS Senior Year FAFSA priority deadline y Ma . Feb . Dec t. Sep . Oct r. Ma J, J, A . Apr . Jan . Nov Financial Aid Information 14

The Student Decision Timeline First-year, TraditionalNational decision date Student Decision Stages – HS Senior Year FAFSA priority deadline y Ma . Feb Consideration 5-10 schools . Oct . Dec r. Ma J, J, A . Apr . Jan . Nov t. Sep General information about award types and amounts Financial Aid Information 15

The Student Decision Timeline First-year, TraditionalNational decision date Student Decision Stages – HS Senior Year FAFSA priority deadline Application 3-5 schools Consideration 5-10 schools . Oct . Nov t. Sep General information about award types and amounts y Ma . Feb r. Ma J, J, A . Apr . Jan . Dec More specific information about awards for individual students, preparation for FA app process Financial Aid Information 16

The Student Decision Timeline First-year, Traditional National decision date Student Decision Stages – HS Senior Year FAFSA priority deadline Application 3-5 schools Consideration 5-10 schools . Oct . Nov t. Sep General information about award types and amounts Evaluation & Comparison . Jan y Ma r. Ma J, J, A . Apr . Feb Status of FA application . Dec More specific information about awards for individual students, preparation for FA app process Financial Aid Information 17

The Student Decision Timeline First-year, Traditional National decision date Student Decision Stages – HS Senior Year FAFSA priority deadline Application 3-5 schools Consideration 5-10 schools . Oct . Nov t. Sep General information about award types and amounts Selection Evaluation & Comparison . Jan y Ma r. Ma . Feb Status of FA application . Dec More specific information about awards for individual students, preparation for FA app process J, J, A . Apr FA award letter Financial Aid Information 18

The Student Decision Timeline First-year, Traditional National decision date Student Decision Stages – HS Senior Year FAFSA priority deadline Application 3-5 schools Consideration 5-10 schools . Oct . Nov t. Sep General information about award types and amounts Selection Evaluation & Comparison . Jan y Ma r. Ma . Feb Status of FA application . Dec More specific information about awards for individual students, preparation for FA app process J, J, A . Apr FA award letter Financial Aid Information 19

The Student Decision Timeline Nontraditional Student Decision Stages – HS Senior Year FAFSA priority deadline Application 3-5 schools Consideration 5-10 schools . Oct . Nov t. Sep General information about award types and amounts National decision date Selection Evaluation & Comparison . Jan y Ma r. Ma . Feb Status of FA application . Dec More specific information about awards for individual students, preparation for FA app process J, J, A . Apr FA award letter Financial Aid Information 20

Using Financial Aid to Drive Enrollment Goals Timing Pricing Perceived Value Communications 21

Pricing and Perceived Value Pricing is the net cost of tuition after grants and scholarships The importance of perceived value Pricing concerns can be alleviated for many students by increasing perceived value – Enhancing services: quality and quantity – Marketing and communications 22

DESIRED OUTCOMES Develop a Strategic Enrollment Management Plan / Student Completion Management Plan including: – – – – Recruitment Intake Student Engagement and Retention Completion – Recruitment - Clear enrollment goals Overall college numbers Goals by school / campus / program Identification of target markets Expanding traditional base of students recruited A prospect communication plan A recruitment /marketing plan Enhance use of technology to support enrollment, including: – Website enhancements – E-recruiting strategies 23

DESIRED OUTCOMES Develop and Enhance Retention Plans – – – – – – Faculty Involvement and Support Academic Support Academic Advising Student Life Support Early Warning Systems Readmission and Return Support 24

ACTIONS A Campus Enrollment Team should be formed to provide ongoing oversight and campuswide support to enrollment efforts 25

ACTIONS Identify Target Markets – An institution has many stakeholders and potential markets – It is ineffective to attempt to grow all markets at the same time – Based on the institutional mission, it is best to start with core, high priority markets, and expand from there – Again, goal setting and prioritizing among potential student markets is critical 26

ACTIONS Prospect Communication Plan – Respond to initial student inquiries within one week – Communicate with prospective students regularly throughout the year Monthly for high school seniors Bi-monthly for high school juniors and transfers Utilize a variety of media: web, e-mail, print, mail, in-person, with increasing emphasis on web and e-mail 27

QUESTIONS? DISCUSSION 28

THANK YOU I wish to recognize the support that AACRAO Consulting provided with this presentation 29