Campaign Planning The essential components of any marketing campaign

Campaign Planning The essential components of any marketing campaign

Overview Key details Campaign name: Example Owner: Liam Launch date: 12th March End date: N/A

Goal 1: Example Goal 2: Example

Target Audience / data segment Industries Example Job function: Example Seniority: Example Geography: Example Lead status: Net new/nurtured leads/customers/lost opps

Key Campaign Messaging Tone, keywords, general feel Message 1: Example Message 2: N/A

Campaign Content Example copy

Campaign Channels Multi-channel overview Channel Y/N Email (Outbound) Y Email (Inbound) Y Social (Owned) Y Social (Paid) Y Google Ads N Blog Y Content Syndication N Custom : Note s

Campaign Channels Multi-channel overview Phase 1 Phase 2 Phase 3 Phase 4 Phase 5

Campaign Channels Multi-channel overview Channe l LinkedIn Paid Content Syndication Google Ads Custom: Cost Target CPL