BRAND COMMUNICATION PLAN PRESENTATION TEMPLATE BRAND

BRAND COMMUNICATION PLAN PRESENTATION TEMPLATE BRAND COMMUNICATION PLAN [ YOUR ORGANIZATION ] 1111 Main Street City, State 12345 000-000-0000 Email Address Author Name 00/00/0000 BRAND COMMUNICATION PLAN

TABLE OF CONTENTS 1 Brand Goals and Objectives 2 Target Audience 3 Competitive Analysis 4 Brand Pillars 5 Brand Messaging 6 Media Channels 7 Creative Strategy 8 Digital Media Schedule 9 Print Media Schedule 10 Budgets 11 Success Metrics BRAND COMMUNICATION PLAN TABLE PROJECT OF CONTENTS REPORT

1. BRAND GOALS AND OBJECTIVES Description BRAND GOALS AND PROJECT OBJECTIVES REPORT

2. TARGET AUDIENCE Description TARGET AUDIENCE PROJECT – OVERVIEW REPORT

2. TARGET AUDIENCE – BREAKDOWN SOCIO-DEMOGRAPHIC GEOGRAPHIC PSYCHOGRAPHIC COMMUNICATION CHANNELS TARGET AUDIENCE PROJECT – BREAKDOWN REPORT

3. COMPETITIVE ANALYSIS Description COMPETITIVE ANALYSIS PROJECT – OVERVIEW REPORT

3. COMPETITIVE ANALYSIS – BREAKDOWN COMPETITOR 1 COMPETITOR 2 COMPETITOR 3 COMPETITOR 4 PERSONALIT Y ATTRIBUTES / VALUES WEAKNESSE S OVERALL RATING SCALE OF 1–10 COMPETITIVE ANALYSIS PROJECT – BREAKDOWN REPORT

4. BRAND PILLARS Description PROJECT BRAND PILLARS REPORT

5. BRAND MESSAGING Description BRAND PROJECT MESSAGING REPORT

6. MEDIA CHANNELS Description MEDIA PROJECT CHANNELS REPORT

7. CREATIVE STRATEGY Description CREATIVE PROJECT STRATEGY REPORT

8. DIGITAL MEDIA SCHEDULE Description DIGITAL MEDIA SCHEDULE PROJECT – OVERVIEW REPORT

8. DIGITAL MEDIA SCHEDULE SOCIAL NETWORK DATE(S) FREQUENCY CONTENT TYPE DESCRIPTION DIGITAL MEDIA PROJECT SCHEDULE REPORT

9. PRINT MEDIA SCHEDULE Description PRINT MEDIA SCHEDULE PROJECT – OVERVIEW REPORT

9. PRINT MEDIA SCHEDULE MEDIA OUTLET DATE(S) FREQUENCY FORMAT DESCRIPTION PRINT MEDIA PROJECT SCHEDULE REPORT

10. BUDGETS Description PROJECT BUDGETS REPORT

11. SUCCESS METRICS Description SUCCESS PROJECT METRICS REPORT

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