Best Practices in using a Balanced Scorecard Steven J Ojala, Ph.D.
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Best Practices in using a Balanced Scorecard Steven J Ojala, Ph.D.
The Balanced Scorecard What is it? Definition: The Balanced Scorecard is a management tool that provides stakeholders with a comprehensive measure of how the organization is progressing towards the achievement of its strategic goals.
The Balanced Scorecard Balances financial and non-financial measures Balances short and long-term measures Balances performance drivers (leading indicators) with outcome measures (lagging indicators) Should contain just enough data to give a complete picture of organizational performance and no more! Leads to strategic focus and organizational alignment.
The Balanced Scorecard Why do it? To achieve strategic objectives. To provide quality with fewer resources. To eliminate non-value added efforts. To align customer priorities and expectations with the customer. To track progress. To evaluate process changes. To continually improve. To increase accountability
The Strategy Focused Organization Mission – What we do Vision – What we aspire to be Strategies – How we accomplish our goals Measures – Indicators of our progress
The Strategy Focused Organization The Five Principles Translate the strategy to operational terms. Align the organization to the strategy Make strategy everyone’s job. Make strategy a continual process. Mobilize change through executive leadership
The Balanced Scorecard Strategic Planning Mission and Vision Balanced Scorecard Activity Based Costing Economic Value Added Forecasting Benchmarking Market Research Best Practices Six Sigma Statistical Process Control Reengineering ISO 9000, 13485 Total Quality Management Empowerment Learning Organization Self-Directed Work Teams Change Management
The Balanced Scorecard History First created in 1987 at Analog Devices Bob Kaplan published HBR articles in 1992 “The Balance Scorecard” book published in 1996 Adopted by many companies in the 90’s More popular in Europe Popular with Government organizations Widely used in Education
The Balanced Scorecard
The Balanced Scorecard Financial Measures Funding/cost Magnitude Resources produced/unit cost Percent change from last period Risk assessment Cost / Benefit Deming #4: Cease doing business on price tag alone.
The Balanced Scorecard Customer Measures Customer/potential customer groups (market segments) aligned with products & services used Satisfaction: prompt, courteous, expert Complaint tracking and trending These are leading indicators: dissatisfied customers will quickly find other suppliers
The Balanced Scorecard Process Measures How well are internal processes running? Do products/services conform to customer requirements: dependable, accurate, complete Designed by those who know processes most intimately Mission-oriented and focused on process improvement Deming #3: Cease dependence on mass inspection. Deming #5: Continual improvement of process. Deming #11: Eliminate numerical quotas.
The Balanced Scorecard Learning/Growth (People) Measures In a learning organization, people are the main resource Individual and institutional learning: hiring, training, technical tools, mentoring and development Communication Deming #6: Institute training on the job. Deming #7: Institute leadership. Deming #13: Institute a program of self-improvement.
Deming’s 14 Points 1. Constancy of Purpose 2. Adopt the new philosophy 3. Cease dependence on mass inspection 4. Cease doing business on price tag alone 5. Continual improvement of process 6. Institute training on the job 7. Institute leadership 8. Drive out fear 9. Break down barriers between departments 10. Eliminate slogans, exhortations, and targets 11. Eliminate numerical quotas 12. Allow pride in workmanship 13. Institute a program of self-improvement 14. Do it
The Balanced Scorecard Part of a spectrum of Quality Improvement activities – – – – – Starting with Deming Through Quality Circles and TQM Phil Crosby: “Quality College” Tom Peters: “In Search of Excellence” Ending with Six Sigma and Lean Today All focused on the customer, process improvement and part of continuous improvement efforts
The Balanced Scorecard An Example
Balanced Scorecard Example FINANCIAL PEOPLE We deliver tremendous medical value in a responsible, predictable manner Creating device leadership using our most valuable assets KEY STRATEGIES: KEY STRATEGIES: Increase revenue through innovative device Hire, develop, and maintain appropriate technology resources to achieve mission, vision, Metric: strategic intent and objectives. Quarterly sales in devices Metrics: Deliver devices with minimal resources 1) % Training current (headcount and dollars) Metric: 2) % Development plan completion Total headcount and dollars Accurately predict financial expenses Metric: Adherence to Internal and External expense Plan and Capital Spend Plan. Maintain a work environment that is attractive to members of the team. Metrics: 1) Employee Satisfaction (quarterly survey) Provide devices that are profitable and consistent 2) % positions 3 yrs in role with corporate FMC targets Metric: Adherence to Internal and External expense Plan and Capital Spend Plan Provide device technology with the lowest total manufacturing cost to our customers Metric: COPS by product – supplier/site, depreciation, overhead 3) Safety Record
The Balanced Scorecard CUSTOMER Meet both external and internal customer needs with the best products in their class KEY STRATEGIES: Provide the best device in its class to maximize customer satisfaction and market share. “Perception of poor quality will never be the reason a customer does not use our device”. METRICS: Post launch survey results (customer preference and perception of quality) Complaints per Million for marketed products Average days for complaint response to customer. % on time in full Customer satisfaction SixSigma results BUSINESS PROCESS Create and deliver superior devices by meeting unmet customer needs . KEY STRATEGIES: Create and deliver superior devices by integrating unmet customer needs with innovative technology. METRICS: # of patents submitted and approved # of projects on schedule # of New Product Introductions Average Cycle times # of manufacturing improvements Yield improvements # of Non-conformances Quality backlog, nonconformances per lot, % Japan defects.
The Balanced Scorecard The Balance Scorecard is a Feedback Tool It is not a Strategy or Quality program Think of it as a “Dashboard” Should be done in addition to the other Quality Improvement Initiatives: – Six-Sigma – Lean – Design for Six-Sigma
The Balanced Scorecard