Aristotle’s Three Ways to Persuade Logos Ethos Pathos

Aristotle’s Three Ways to Persuade Logos Ethos Pathos

What is rhetoric? Rhetoric is the art of persuasion. The goal of persuasion is to change others’ point of view or to move others to take action.

What is logos, ethos, and pathos? Logos Logic Ethos Ethics, Image Pathos Emotions (Passion)

Logos, Ethos, Pathos Using logos, ethos, and pathos will help you to master the art of persuasion. Through language, you will be able to change the point of view of others! Through language, you will be able to motivate others to take action!

Logos Logos is an argument based on facts, evidence and reason. Using logos means appealing to the readers’ sense of what is logical.

Ethos Ethos is an argument based on character. Using ethos means the writer or speaker appeals to the audience’s sense of ethical behavior. The writer or speaker presents him or herself to the audience as credible, trustworthy, honest and ethical.

Pathos Pathos argument based on feelings Using pathos means appealing to reader s’ emotions and feelings.

Logos

Ethos

Pathos

Logos Example It’s a fact that smoking causes cancer. Therefore, if you don’t want cancer, you shouldn’t smoke. Appealing to LOGIC & REASON

Ethos Example As a doctor, I can say that this product will certainly improve your health. Appealing to AUTHORITY & CREDIBILITY

Pathos Example If you don’t buy this life insurance, you are letting your family down. Appealing to EMOTIONS

How can you incorporate logos? You can use research and statistics to backup your arguments. (‘87% of students benefit from textbooks, so.’) You can use logical processes to explain your point – ‘if this then that.’ (‘If you don’t want gum disease, then you should brush regularly.’) You must give convincing, solid evidence and reasons to support your claims. (‘I need a car: it would make me more independent; save me money; improve my life.)

How can you incorporate ethos? You can openly remind your audience who you are and why you are an authority on the subject. (‘As the leading researcher, I agree ’). You can establish authority through the use of jargon or specialized terms (‘My quantitative research in linguistic anthropology has shown ’). You can establish credibility by just using correct grammar and language, using solid reasoning and good arguments and therefore sounding credible and trustworthy.

How can you incorporate pathos? You can use descriptive language and imagery, which evokes emotions. (‘This life-saving dishwasher will enhance your life and lighten your load.’) You can identify values / emotions which relate particularly to your audience, and play on them. (‘I know you care for your family, so ’) You can use personal stories to appeal to the sympathies and emotions of your audience. (‘When I lost my job, I knew how important it was to )