Archives & DAM Alice V. de S. Cameron, Northwestern University

Archives & DAM Alice V. de S. Cameron, Northwestern University

MDAM at Northwestern RFP Process Vendor Relationship Onboarding 36 departments to one tool Customization & Creating Best Practices Implementation & Adoption 2

Attaining Approved Assets Pre-MDAM No suitable assets, reach out to 3-4 others for content access Await Await Reply Reply Search Search for for assets assets on on individual individual computer or shared computer or shared drive drive Content Content Has Has No No Usage Usage Rights Rights Choose Choose Selects Selects Await Reply Choose Selects Research Research associated associated Usage Usage Rights Rights Receive Receive Rights Rights Await Reply Research associated Usage Rights Receive Receive Content Content Reach Reach out out to to content content provider for Usage provider for Usage Rights Rights Await Await Reply Reply Use Content Content Approved, move forward with project Move Move forward forward with with project project Content Content Has Has No No Usage Usage 3

Photographer’s Assets Pre-MDAM Photographer Photographer downloads downloads photos photos onto onto their their own own server server Choose Selects Await Await Reply Reply Photographer Photographer sends sends via via drive drive Northwestern Staff to upload to department drive/share Content Approved, move forward with project 4

MDAM Now Search for assets on MDAM Associated Associated Usage Usage Rights Rights Given Given Choose Selects Download Download Content Content Use Use Content Content Move forward with project 5

MDAM By Numbers Number of Assets in MDAM: 362,239 482 TRAINED USERS 8,835 LOGINS 65,770 SEARCHES 26,181 DOWNLOADS 7.21.2016 – 7.11.2017 6

Other Key Metrics Keyword Search Analysis Popular Downloads Metadata Reviews Search Hits User Feedback Improvements Collections 7

MDAM at Northwestern Defining the role of Archivist in Digital Asset Management University DAM Group 8

Past/Future Shifting goals Overarching lifecycle of assets, from creation, to preservation or purge DAM relationship to University Archives 9

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