Advanced Analytics The next wave of Business Intelligence Shankar

Advanced Analytics The next wave of Business Intelligence Shankar Radhakrishnan Senior Solutions Architect HCL Technologies

Agenda Analytics Landscape Maturity Level Market Indicators Advanced Analytics Enablers

Analytics Landscape Strategies Social, Email, Blogs, Video, Mobile Marketing, Sales - Product Listing, Promotions Applications ERP, CRM, Databases, Internal Applications, Customer/Consumer facing applications Context Web, Customers, Products, Business Systems, Processes and Services Support Systems CRM, Recommendation Systems Data warehouses, Business Intelligence

Collect More, Mine More Drivers ROI, Customer Retention, Product Affinity Market Trends, Research Analysis Customer/Consumer Analytics Build Relationships Insights

Maturity Level Basic Analytics Performance Management What happened in the past? Advanced Analytics Complex Even Processing Multivariate Statistical Analysis Natural Language Processing Text Mining What is happening at this moment? Time-series Analysis Entity Extraction What will happen? Data Mining Predictive Modeling Ensemble Modeling Sentiment Analysis Semantic Analysis Behavioral Analytics Constrained Based Optimization Social Network Analysis Social Media Analytics What is most likely to happen? What might happen if we give it a little nudge?

Market Indicators “By 2014, 30% of analytic applications will use proactive, predictive and forecasting capabilities” “The market for BI and analytics is undergoing gradual evolution.” Gartner. Feb 1st, 2011 “In 2011, the use of analytics as a competitive differentiator in selected industries will explode” “The roles of marketing, sales, human resources, IT management, and finance will continue to be transformed by the use of analytics” International Institute for Analytics. Dec 3rd, 2010

Market Indicators (continued) “By 2014, the metamorphosis of BI from IT-owned and report-centric will be virtually complete for a large number of organizations.” Gartner. Jan 6th, 2011 “These organizations will change what types of BI and analytics they use. They will change how they procure them and where they procure them from, and they will modify how information feeds decision making.” Gartner. Jan 6th, 2011 “By 2014, global market for Analytics software will grow to 34Billion” IDC. Nov 9th, 2010

Text Analytics Social Analytics Sentiment Analysis Brand Identity Product & Brand Affinity Reputation Driven OnlineEconomy

Facebook vs. Twitter Breakdown of 2010 Social Demographics

Predictive Analytics Forecasting Targeting Fraud Detection, Anti-Fraud Analytics Regression, Predictive, Multivariate Propensity Price Elasticity

Segmentation Analytics Customer Segmentation in real-time Churn Analysis, Attrition Funnel Analysis Behavioral Segmentations

Mobile Analytics Digital Delivery Channels and Services Property Effectiveness Application Analytics Ad Analytics Geo-Spatial Analytics User profile and Relevance Identify New Opportunities

Data Strategy Structured, Semi-Structured Unstructured User generated System generated Interactive ‘pipes’ Enterprise Data

Enablers : Processing Models Data Mining In-memory Database Analytics In-database Analytics Real-time Data warehouses Process-at-the-source Distributed Databases Clustered Databases Columnar Databases

Enablers: Service Models Analytics-as-a-service Data Provisioning Data Ownership Localized Process Faster Results Dynamic Scaling Increased ROI

Enablers : Big Data Data volume explosion Data Retention (Long Tail Analysis) Data Appliance Distributed Data Open Development Frameworks

Thank You! “Every decision we make is based on Analytics” Oliver Ratzesberger, Ebay