3 i’s of Stakeholder Analysis: How to use this tool to move

3 i’s of Stakeholder Analysis: How to use this tool to move your Impact Literacy Forward Impact Literacy Breakout Session Kristen M. Coakley Ashare, Ph.D. Assistant Director Science Outreach Initiative

What is the Science Outreach Initiative? Society/Government: Scientists: Understand technologies and practices Based on research and internal communications Make decisions on policies/budgets OUTREACH Based on history/personal experience/public media The Science Outreach Initiative serves faculty and other researchers in the School of Arts and Sciences by helping them develop outreach program ideas and proposals, locating potential partners, and promoting information and resource exchange among all of Penn’s STEM outreach programs.

3 I’s of Stakeholder Analysis Interest – Who is interested? Who do you want to be interested? Influence – Who has the power to facilitate impact (indirectly)? Impact – Who is likely to benefit? ARIS and RIC Resource Toolbox Source: Fast Track Impact 3i’s of Stakeholder Analysis

3 I’s of Stakeholder Analysis

Applications to a SINGLE Project Example Project Mid-career Faculty in Psychology Department making a “research pivot” Studying “Conversational Coordination” Lab of 2 grad students and 3 postdocs brings participants into the lab to complete structured tasks that are video and audio recorded and then full conversations coded Preliminary Data show the greatest challenges and differences when participants have a large disparity in educational levels and wants to study this further

Suggestions for Case Study Interest: Pre-service teachers Undergraduate students seeking research opportunities Influence: Professors at our Graduate School of Education Division of Medical Education at Penn Professors at the Law School Impact: People frequently in situations with large education disparities -Medical doctors and patients -Lawyers (particularly public defenders) and Clients -Teachers and Parents -Others?

3 I’s of Stakeholder Analysis

Applications for a WHOLE Institution Useful Tools for keeping track of the 3 I’s over time: Create a database of campus based programs e.g.: https://www.sas.upenn.edu/STEMoutreach/outreach-at-penn

Applications for a WHOLE Institution Useful Tools for keeping track of the 3 I’s over time: CRM (Customer Relationship Management) Software to manage contacts and store previous communications about projects e.g., SalesForce, ZoHo, Hubspot

Applications for a WHOLE Institution Useful Tools for keeping track of the 3 I’s over time: What Have You Used?